Research Seminar on The Practice of Teaching and Learning

Join us for an online research seminar exploring the scholarship behind effective teaching and learning, featuring innovative approaches to pedagogical practice and research

Speaker:
Professor Victoria Crittenden, Professor of Marketing and Peter M. Black Endowed Faculty Scholar at Babson College (USA), and Editor of the Journal of Marketing Education.

Title: The Practice of Teaching and Learning

Session Overview: Our job as educators is to (help) prepare our students for the real world AND to exchange and disseminate our educational knowledge through engaging in scholarly activities. To this end, excellence requires both a focus on the act of teaching (being resilient and innovative) and on the public dissemination of knowledge (via the peer review process). This session will be framed around the differing notions of scholarly teaching and the scholarship of teaching – both of which include learning.

Speaker Bio: Victoria L. Crittenden is Professor of Marketing at Babson College (USA). She has served in visiting roles at KTH Royal Institute of Technology in Stockholm, Sweden, Luleå University of Technology in Sweden, WU Executive Academy in Vienna, Austria, the University of Ulster in Belfast in N. Ireland, The American College of Greece in Athens, and University Robert Schuman in Strasbourg, France. Vicky is editor of the Journal of Marketing Education and was founding co-editor of the AMS Review. Her research interests are vast but focus currently on entrepreneurship, digitalization, direct selling, and teaching & learning. She has published in journals such as the Journal of Marketing Education, Journal of the Academy of Marketing Science, Entrepreneurship Theory & Practice, Journal of Business Research, Psychology & Marketing, Marketing Letters, Sloan Management Review, Business Horizons, and Journal of Marketing Theory & Practice. Amongst many awards and honors, Vicky received the Marketing Innovator Award from the Marketing Management Association in 2024, the AMS CUTCO/Vector Distinguished Marketing Educator Award in 2021, the AMA Higher Ed SIG Lifetime Achievement Award in 2021, and the Circle of Honor award from the Direct Selling Education Foundation in 2019, and in 2025, Vicky was acknowledged as one of the world’s top 2% of scientists. Vicky earned her Doctorate in Business Administration (DBA) from the Harvard Business School, an MBA from the University of Arkansas, and a BA from Lyon College in Batesville, Arkansas.