Research Showcase - Workshop 1 - Working Effectively With Marketing Agencie...

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Bristol Business School, Bristol Law School

Frenchay Campus

Coldharbour Lane

Bristol

BS16 1QY

United Kingdom

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Sales Have Ended

Registrations are closed
Thank you for your reservation - you're all signed up for the Bristol Business School | Bristol Law School's Research Showcase - Workshop 1! You should receive an email confirmation - please make a note of the date/time you have chosen in your calendar/diary. Also don’t forget to register for your second workshop that you’d like to attend on the day.
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Applied Marketing Group; Rigorous Research, Impact on Practice - WORKSHOP 1


Working Effectively With Marketing Agencies

With the digital revolution, more and more organizations are finding themselves working with marketing agencies to develop websites and social media strategies as well as the more traditional marketing campaigns.

Professor Tim Hughes and Doctor Mario Vafeas have been exploring the current state of the typical client-agency relationship for the last four years, using a combination of one-to-one interviews, focus groups, workshops and survey questionnaires. Respondents have included clients, agency account managers, and creatives.

This workshop explores the role of clients in getting the best fit of resources with their agencies. A client needs to understand where the agency can add value and where it is better to use an in-house resource. Therefore, it is important to know how to unlock and access the appropriate resources offered by agencies.

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Bristol Business School, Bristol Law School

Frenchay Campus

Coldharbour Lane

Bristol

BS16 1QY

United Kingdom

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