Researching and understanding your market

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Date and Time

Location

Location

Sketrick House

Jubilee Road

Newtownards

BT23 4YH

United Kingdom

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Event description

Description

This workshop is a series of 4 that are included with the Go For It programme. You must be a Go For It client before attending these workshops, to find out more contact 028 9181 9787 or visit https://www.goforitni.com/.

This workshop will cover the following topics:

  • An introduction to market research
  • Why market research is important for a new business
  • What to research: customers; competitors; market
  • Understanding customers; customer segmentation; wants v needs; buying patterns etc.
  • Who are the competitors; pricing; marketing mix etc
  • Researching market size and trends
  • Primary research methods - how?
  • Secondary research sources

Date and Time

Location

Sketrick House

Jubilee Road

Newtownards

BT23 4YH

United Kingdom

View Map

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