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Researching major gift prospects

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Who will be your next major donors? Join us and explore how prospect research can help identify and engage new major donors.

About this Event

Are you ready to find the best prospects for your major gift fundraising programme? In this online session, we will explore how research can help you. We will answer many of the most commonly asked questions about how to use research to identify new major donors.

  • The wealth landscape and what it means for major gift fundraising
  • What type of donors are you looking for?
  • What research techniques can you use to help find them:

- Data mining - what can you learn from analysing your own data

- Wealth screening - how can you identify the best prospects and be GDPR compliant

- Desk research - delving deeper and finding new supporters

- Prospecting in person - making the most of networks and connections

We will finish with an open Q&A session to answer your questions.

Join us and explore new ways of identifying your major gifts prospects.

The session will be led by Kerry Rock from Prospecting for Gold.

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