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Researching Overseas Markets Master Class
Tue 7 February 2017, 09:00 – 16:30 GMT
To be a successful exporter, a thorough understanding of your market and your customers is key.
Choosing the wrong markets or entry strategy can be costly for any business. Market research should always be the first stage in any new export venture and plays an essential role in the development of a focused and effective market strategy.
This interactive one-day workshop, led by a market research specialist, will provide you with a full understanding of all the stages of the research process and give you step-by-step guidance on how to develop your own market research projects in conjunction with your current export plans.
After this course you will be able to:
- Understand the key criteria for selecting and prioritising export markets
- Plan, undertake or commission and report on a market research project
- Make effective use of the internet and other sources of desk research
- Plan and undertake market research visits to your targeted export markets
- Use market research to gain an in-depth understanding of potential customers and partners
- Continue to make the most of available advice and support
You will be equipped to make more cost effective and confident decisions when planning and conducting export market research.
£120 (inc. VAT)
Exclusive 20% discount is available for clients on the ERDF Global Growth Programme, for further information please email email@example.com
Eligibility/who should attend
Places are limited to two delegates per company.
Companies must be based within one of London’s 33 boroughs and must have been trading for a minimum of 12 months. You must be looking to increase your overseas market access.
Delegates should be exporters or those new to exporting and is not suitable for agencies or intermediaries for example: translation agencies, web developers/agencies, international business development agencies etc.
Please follow this link for our terms and conditions:
This event is part-funded by the ERDF's Global Growth Project.