To grow a business you need to be able find new customers who have a need for your brand and know what to say to them to make them choose you. When you really understand who your tribe is, why they would buy from you and what triggers this you can use that information to build distinctive marketing strategy.

This session will give you practical advice on how to identify and understand your tribe so you can create cost-efficient and memorable marketing strategies.

Delivered by Vicky Smith from Atlante Marketing. Atalante Marketing is a strategic marketing consultancy who are passionate about understanding how to identify, target and connect with consumers based on their attitudes and emotions rather than their demographics; which is proven to be more effective and helps to remove stereotyping and inequality from marketing.

This workshop will be delivered online. Link details to follow via email to all registered attendees prior to the event.

This session is part of the Reset. Restart programme. The Reset. Restart programme is here to help you transform, future-proof or grow your business through the COVID-19 pandemic and beyond.

For details of the range of support offered by BIPC Leeds, please see our Eventbrite listings: www.bipcleeds.eventbrite.com

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Reset.Restart: How to find your tribe and what to say to them