Resilience Summit: a holistic approach to get you through the Covid crash

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Pontlands Park Hotel

West Hanningfield Road

Great Baddow, Chelmsford

CM2 8HR

United Kingdom

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Six business areas that you need to nail in order to come out on top of the financial crisis

About this Event

Registration: 8.30am

Summit: 9am - 12.00pm

You are invited to stay for networking after the summit

If there was ever a time that businesses need to run at an optimal level, it is now.

Pro-actions’ elite team of business advisors have identified six areas that business owner managers need to be doing well if they are to survive and grow in recession. Led by Pro-actions’ CEO Andy Linnett, the team of Essex-based advisors will give you a deeper understanding of just how unpredictable the economic climate is likely to be and how it will look very different depending on your industry. Against a backdrop of such unpredictability, the only viable strategy is to build resilience into your business so it can flex to meet circumstance. The morning event will allow time to focus on and discuss six crucial areas and how to make them work together holistically in your business.

Renowned for our clear, actionable advice, we want delegates to leave the event with clear action points on the following areas:

Strategic review

It’s very unlikely that strategy can remain the same in a materially changing environment — it will almost certainly need to adapt. But business strategy is one of the hardest things for business owners to get right. A pragmatic but properly structured strategic review will help you gain clarity about your direction. We’ll discuss how to go about creating a powerful properly thought through strategy, and distilling it so it fits onto one useful page.

Governance

The structures and approaches that enable proper governance will make your life easier, helping you and your team to get on with implementing your strategy without making you the glue in everything. You’ll need a robust budget, some well-thought out KPIs and careful forecasting, and real clarity about responsibility and accountability (and the difference between them).

Organisation design

We’ll discuss how to design the structure of your organisation into functions and roles that fit together logically to deliver your strategy. Helping to get the best out of your people is key – especially at a time when many companies will have lost staff, or with personnel taking on new roles.

Marketing

Marketing is more important than ever, but only if you are doing activities that actually reach customers and meet their needs. Now is not the time to be wasting precious resource, so your marketing plan needs to be robust and really able to move the right dials in the current economic climate.

Sales

Generating and converting sales leads is a process that will have likely changed in some way post-Covid. You need to manage your sales pipeline effectively so you know exactly where your opportunities are, how they’re developing and what sort of intervention and management is required. You may also be finding that Covid is changing the way you sell and possibly the skills required in your sales personnel may have materially shifted.

Cost optimisation

Reducing costs without causing collateral damage to your business requires clarity of thought before action – cutting the right costs can be a lifesaver, but cutting the wrong ones can impair or even kill the business. In order to cut costs you need to be clear on your strategy. If you’re not clear on what you should be spending money on you don’t know where you can afford to save it. And, conversely, where you can’t.

Throughout the morning delegates will get the opportunity to join in short facilitated discussions about each topic, as well as speak to team informally after the main event.

This is a socially distanced event in full compliance with Government guidelines.

Delegate places are extremely limited. Book quickly to secure your place at this exclusive Essex event.

About Pontlands Park Hotel

The venue offers ample free car parking. It is located two minutes from the A12 east of Chelmsford, West Hanningfield Road, Great Baddow, Chelmsford, Essex CM2 8HR).

Free WI-FI access is available throughout the hotel.

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Pontlands Park Hotel

West Hanningfield Road

Great Baddow, Chelmsford

CM2 8HR

United Kingdom

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