Resilient Communications: Strategy for Polarised Times

Trainer - Matt Greenough

The communications environment is changing fast. In an age of polarisation, pile-ons, and panic, it is getting harder and harder for comms pros to get a fair hearing for good work.

Led by strategic comms expert Matt Greenough, this practical one-day workshop is designed to give you the tools to become a more resilient communicator in an age of extremes. Join your peers to develop a playbook to cut through noise without adding to the heat.

You’ll learn how to:

• Read audiences in a polarised environment (and avoid common traps).
• Craft messages that travel - with clarity, credibility, empathy.
• Handle disinformation and bad-faith attacks strategically.
• De-escalate online hostility and protect your wellbeing.
• Influence when facts alone aren’t enough.

About the trainer

Matt worked as the Chief Special Adviser in the Welsh Government before starting his own communications consultancy, Words Matter Ltd. As the most senior adviser in Government, his job was to communicate complex and competing priorities internally for Ministers and the First Minister and shape external messaging for the media and stakeholders. During his career in politics Matt handled more crises than he cares to remember, working with senior politicians and officials to shape communications strategies. He continues to teach crisis communications, speechwriting, leadership techniques and media management to public sector leaders across the UK. As a trainer he leans heavily on his real-world experiences of working in a highly pressurised and political environment and works hard to ensure the courses have serious practical value to the participants.

Full day face-to-face -Clayton Hotel Cardiff St Mary Street Cardiff Wales CF10 1GD

Timing: 10am - 4pm