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Retail and China – Protect your brand

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Scottish Enterprise

Apex House

99 Haymarket Terrace

Edinburgh

EH12 5HD

United Kingdom

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China is increasingly important as an export market for Scottish consumer goods, including food and beverage products, cosmetics, fashion, furniture and other household items. Ecommerce and social media channels have made it easier to connect with customers across China using on-shore or off-shore retail models.

But China can also present risks to Scottish retailers. Chinese-produced counterfeits and copycat products can reduce sales in China, and also in other markets around the world. China has a large and systemic problem with 'trade mark squatting', and fighting to secure your brand can be costly and delay market entry.

Tom Duke – the UK’s IP Attaché to China, based in the British Embassy Beijing – supports over 200 companies each year from across the UK. Tom also works closely with Chinese government agencies, and with Chinese e-commerce and social media platforms to help improve the level of IP protection in China.

Tom will share practical tips for Scottish retailers including:

  • Branding: what works, what doesn’t, and navigating China’s chaotic trade mark system
  • IP on ecommerce and social media: protecting your brand on Baidu, Alibaba, Tencent (BAT) and beyond
  • Don’t panic: what to do if things go wrong
  • How to address infringement, bad-faith trade mark applications and other challenges, including making the most of a limited budget

Agenda

2:30pm - Talk by Tom Duke on Intellectual Property in China
3:15pm - How we can help and case studies by IP specialist, Catherine Potts, Scottish Enterprise
3:45pm - One-to-one meeting slots for individual companies to speak with Tom Duke, Catherine Potts and Mick Ryan (IP specialist, CBBC)
4:15pm - Q&A
4:30pm - Close

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Scottish Enterprise

Apex House

99 Haymarket Terrace

Edinburgh

EH12 5HD

United Kingdom

View Map

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