£75.04 – £99.31

Retail focused Upselling & Crosselling

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St Helier

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What can your retail outfit gain from upselling and cross-selling?

The short answer is more revenue.

However, the best part about upselling and cross-selling lays in the details. It’s revenue that you really don’t have to work for.
I mean there’s obviously a few tweaks here and there you need to do and it will require some work, but it’s requires far less effort than bringing new customers to your store:

1) For starters, you don’t have to work as hard with these customers as you would with normal walk ins that are just looking around. These customers have already made the decision to buy something. The question is if they want to buy more.
2) Another perk of upselling and cross-selling is the low, or even nonexistent, costs. Normally, you would need to invest time and money into a new customer, but these customers are there and already buying.
3) You would need to invest into AdWords campaigns, SEO, other marketing medthods just to get someone to your store. You would then need to convince them to buy something from you.

When using upselling and cross-selling, the hard part’s already done. With no extra cost.
Finally, as your customers’ lifetime value goes up, they will also become more loyal to your brand. They more they buy from you, the more they will trust you. And a customer who trusts you will come back for more.
It is incredibly important to have your customer facing team firing on up-selling and cross-selling and there are some incredibly simple techniques that can be taught over 2 short workshops.

About the trainer

Daniel, Chartered Manager, wants to inspire employees to be passionate about the brand they work for and the products or services they sell. Daniel has an eternally positive outlook and dedication to relentless hard work.

With over 20 years Business Development experience working with global companies like HSBC, Barclays, Dulux and Fitness First, most recently as a Senior Business Advisor for Jersey Business, Daniel always brings his experience and passion for business and his passion for people to help develop with business owners, management and their staff a focused approach to business planning and service delivery.

Daniel believes that any employee’s greatest tool is to believe in the company, its values and why they are in business. It allows for an ‘authentic’ customer interaction.


What to Expect

Day 1 Workshop

  • What is cross selling, what is upselling?
  • Why is it integral to the business you work for?
  • Sell without feeling pushy or being aggressive - Relationship Development
  • Listen more acutely to spot opportunities that add value
  • Apply a cross and up selling process to make buying decisions easy
  • Time for questions
Core Competencies: Customer Experience, Confidence, Sales Skills
Related Competencies: Communication, Influence, Selling

Day 2 Workshop

  • Rec­og­nise buyer needs
  • Lis­ten for or cre­ate oppor­tu­ni­ties to cross-sell
  • Cre­ate a nat­ural, con­ver­sa­tional bridge to the offer
  • Have more confidence
  • Over­come resis­tance in a pos­i­tive way
  • Understanding your customers - The Customer Experience
  • Time for questions
Core Competencies: Customer Experience, Confidence, Sales Skills
Related Competencies: Communication, Influence, Selling

Costs

£99 for the 2 workshops

£75 for the Early Bird price if booked before April


For more info contact our MD on email at daniel@oursalesexperience.com


Feedback from courses received:

#1 "Before I started the course I was having doubts and was going to give it all up but he has given me back the confidence and determination that I can do this and I now have all the tools to make it a success."

Kayleigh - Less Stress & Beauty

#2 "Essential learning and motivation to help me push my business towards creating an independent living for myself. I can now see it is possible!!"

Lisa Le Brocq - Le Brocq Jewellery

#3 "All elements of the course has helped to focus me, the thing that I got most out of the course is self belief that anything is possible as long as you believe that you can achieve it. Negative Free Zone!"

Nick - Brookfield Mason

#4 "Dan is straight talking, forward thinking inspiring and he really cares about YOUR business and how to move it forward. I, and other up and coming small new businesses are currently on a training course with Dan and find it to be informative, constructive and practical."

Kate Cree, Creeate

#5 "I did a day workshop with Dan on media marketing and buisness planning. He really knows his stuff! He is generous and authentic in his teaching, and presents with clarity and enthusiasm. He shared some of his own journey in buisness and life which was lovely to know that we're 'all in this together'.

There was plenty of new information and some useful reminders of things I have known. I look forward to integrating and putting into practice my new learning in the coming weeks and months of my buisness development. Thank you Dan for your support, and your warm, friendly, super-skilled and generous nature."

Naomi West - Naomi West Psychotherapy
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