Retail Futures Forum 2013
Thursday, April 18, 2013 from 12:00 PM to 6:00 PM (BST)
Click here to watch footage from our last Retail Futures Forum.
12:00pm–1:00pm – Registration, Lunch and Retail Rebooth
Sign in, be served lunch and bliss out – on the last days of retail, or the beginning of a whole new experiential chapter. In our camera obscura we profile the best and most innovative retail interiors from around the world.
1:00pm–1:10pm – Welcome and Introduction
1:10pm–1:35pm – Global Market Overview
Our annual look at the regions to watch, the consumers to target and the new categories and store formats to invest in as the internet continues to shatter traditional retail models and opportunities.
1:35pm–2:05pm – Selfridges creative director Alannah Weston in conversation with The Future Laboratory co-founder Chris Sanderson on big-ideas retail and the power of culture to engage and delight the global consumer.
2:05pm–2:30pm – The Dawn of the Mega-systems
We explore why Apple, Amazon, Alibaba, Google, Facebook and Sina Weibo have morphed from trading platforms into powerful mega-systems – and how smart retail brands are using them to micro-target and analyse new customer bases and reward loyalty. As we have seen, failure to engage meaningfully with these systems can submerge or swamp much loved high-street brands.
2:30pm–3:00pm – Google UK country sales director Peter Fitzgerald in conversation with LS:N Global editor-in-chief Martin Raymond on how Google collaborations can transform your sales, marketing and your brand visibility online and offline.
3:00pm–3:25pm – The Last Days of Retail
We think not. LS:N Global’s consumer and retail insight team unveils the new and emerging retail trends for 2014, including Hi-lo Retail, Point-to-purchase (apps, technologies and interactive programmes that let you shop for products in programmes on tv), Super-vending (cutting-edge vending machines that are re-inventing the art of the pop-up), Shoppable Videos (a new generation of interactive film, video and graphic shorts that enable you to buy profiled products as you view, interact and play games), Check-in Commerce (how and why location-based apps are driving sales), Lab Talk (experiential stores, experimental hubs and how to create your own consumer testing lab that makes money), and Twitter Commerce (turning tweet culture into tactical sales opportunities).
3:25pm–3:55pm – Hi-lo tea
And a second chance to visit our camera obscura Retail Rebooth with LS:N Global visual editor Jo Tulej, who will talk you through our reasons for nominating these stores, formats and experiences as the best retail offers worldwide.
3:55pm–4:20pm – Social Media Behaviour
Stay in, log on, shop out. As the latest research in social media behaviour suggests, consumers are going out and shopping online while they are doing it. But is there a pattern to their shopping? How do location-based marketing and offers influence their spending? And just how much are they spending on competitor brands even when they are in your store and mind space?
4:20 pm–4:45pm – Farfetch COO Andrew Robb in conversation with LS:N Global editor Lucie Greene on transforming the way we shop in more collaborative, innovative and editorial-driven spaces online.
4:45pm–5:15pm – Innovation Futures
We profile the newest and most innovative retail formats that have lessons to teach us about experiential shopping, quiet marketing, live product testing, an omni-channel beauty market with bricks-and-mortar pop-up, and turning your fashion and retail brand into a members-only bar and conversation space.
Case studies include Selfridges No Noise campaign, 11 11 Lincoln Road, the retail car park, BeautyMart, The Starbucks Espresso Journey, Épatant and the madcap, crazy and wonderfully spotty world of Yayoi Kusama.
5:15pm–5:50pm – Set designer Gary Card in conversation with The Future Laboratory co-founder Chris Sanderson on imbuing bricks-and-mortar stores with a new understanding of spectacle, experience and wonder per square foot.
5:50pm–6:00pm – Toolkits and Conclusions
6:00pm–6:30pm – Drinks and Networking
Champagne from Laurent-Perrier, followed by a chance to discuss the day’s findings with our Retail Futures report editors, writers and analysts.
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