Retail Management

Master the essentials of retailing, information management, and pricing strategies to succeed in today's dynamic retail environment.

Overview

Retail is more than shelves, tills and customers—it’s a living system of strategy, timing, and data. This course explores the backbone of modern retailing, beginning with an insightful look into the retail industry’s functions, structures, and types. From small high-street shops to large chain stores, you’ll learn how retailers operate, how buying behaviour shapes decisions, and how competition influences outcomes.

But strategy doesn’t end at the storefront. You'll dive into the role of information in retail—how data is gathered, processed and used to support decisions that drive performance. We also pull back the curtain on pricing, revealing how numbers aren't picked from thin air, but strategically structured to boost value, drive footfall (digital or otherwise), and keep profits on the right side of the ledger. This is a sharp, focused course for those wanting to grasp the essentials of retail logic—without fluff, without fuss.

Learning Outcomes

• Understand the structure and types of retail businesses today
• Identify factors influencing modern consumer shopping decisions
• Learn how data supports strategic choices in retailing
• Explore various methods of collecting retail information effectively
• Analyse how pricing impacts consumer behaviour and profitability
• Gain insight into price-setting methods used across the industry

Who is this Course For

• Individuals aiming for a career in digital retail sectors
• Retail workers wishing to improve strategic understanding
• Business owners managing online or physical retail outlets
• Graduates considering entry-level retail positions
• Career changers exploring the retail industry in depth
• Marketing professionals expanding their retail knowledge
• Entrepreneurs preparing to launch retail product lines
• Anyone curious about how retail business decisions are made

Career Path

• Retail Manager – £30,000 to £50,000 per year
• Merchandising Executive – £28,000 to £42,000 per year
• Retail Buyer – £32,000 to £55,000 per year
• Category Manager – £40,000 to £60,000 per year
• E-commerce Analyst – £35,000 to £50,000 per year
• Pricing Strategist – £38,000 to £58,000 per year