Retail Masterclass Agenda - Monday 17th May 2021

• 14.30 - Welcome/Samsung - Damon Crowhurst/Samsung
• 15.00 - Experience Design In Retail - Darren Turrell/Beaver Trison
• 15.30 - The Human Being At The Heart of the Customer Journey - Matt Beresford/4D Human Being
• 16.00 - Keynote by Peter Critchley/Beaver Trison
• 16.30 - Fireside Chat leading into Q&A with Google and CloudReady/Neverware - Lyndon Fraser & Will Smith
• 17.00 - Close

Damon Crowhurst’s Synopsis

The Retail experience – what’s going to work tomorrow?

Darren Turrell’s Synopsis

We're moving into an age where brands aren't just selling products and services, but focusing on experiences and the emotions connected to them. What brands have been successful at this in the past? How did they achieve it, and what role did in store sensory and digital tools play in creating these experiences? Perhaps more importantly, in a post Covid world what's next?

Matt Beresford’s Synopsis

Exploring how Retailers can give their customers an in-store experience which is superior to the online retail experience by considering the Human Being at the heart of the customer journey. Using a simple model to consider the impact the retail environment and the people that work in it can have on the customer’s physical and emotional dimensions and how the use of Digital can positively enhance these key elements to drive behaviour.

Peter Critchley’s Synopsis

In his Keynote Peter will take stock of where Retail finds itself in a post-Covid world and explore the many different ways that Digital can help build a customer journey which is not just functional - but aims to offer customers an experience which simply cannot be had online.

Lyndon Fraser and Will Smith’s Synopsis

A ‘fireside chat’ discussion covering a range of topics including: in-store devices, kiosks, signage driving conversations with retail and re-opening retail under new conditions in a post-Covid world. Will touch upon the simplicity, speed and TCO elements of Chrome devices in retail and introduce the CloudReady concept and how this can lead sustainability messaging by repurposing legacy hardware.

Due to COVID restrictions, only a limited amount of guests will be permitted to attend. Please register your interest if you would like to attend in person.

London Digital Signage Week takes place May 17 – 21, 2021

The week includes events for retail, display technology, adtech, digital out of home and of course digital signage.

Sponsors include:

• Clevertouch Technologies
• Samsung
• Intel
• SNA Displays

Partners Include:

• Club du Digital Media
• Daily DOOH
• POPAI
• World out of home organization