Back to Basics: Boosting Your Business with Smart Tools & Simple Steps
Welcome to our Early evening online session for retail businesses.
⏱🎙 Hosted by:Nick Pandolfi, part of the Suffolk team at the New Anglia Growth Hub
📍 Who’s it for? This free online workshop is ideal for retail, hospitality, leisure, and office-based businesses in and around West Suffolk who want to improve their digital presence but feel stuck or overwhelmed.
🎯 This session is for you if:
- You run a local business and feel lost when it comes to digital marketing
- You’re unsure what to post — or where to start — on social media or Google
- You want to explore simple, time-saving AI tools
- You’re looking for no-jargon, practical advice that works
🧠 What you’ll learn:
Get Visible: Digital Promotion Basics
- Why your Google Business Profile still matters (and how to optimise it)
- What to post on social media — and when
- Quick wins for blog/news updates that boost your visibility
- Using your phone as your marketing toolkit
Smart Social Media Without the Overwhelm
- What kind of content works best for retail, hospitality & leisure
- How to use hashtags and tag others effectively
- Who to follow and who to copy in — and why it helps you get seen
Time-Saving Tools You’ll Actually Use
- Easy AI tools that help you write, design, and plan
- The best apps to have on your phone (free & paid)
- How to create more content in less time — without hiring anyone
🎁 You’ll leave with:
- A practical action checklist
- A list of recommended tools and apps
- A better understanding of how to make your business stand out
- Clear tips for using AI to simplify your workflow
We’ve been asked by West Suffolk Council to deliver this workshop, so priority will be given to retail businesses within the West Suffolk district. We do have a waiting list and will include businesses from outside the area where possible. Thank you for your understanding.
