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Retailer IT - The increasing role in delivering customer experience | Senio...

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The Berkeley

Wilton Place

London

SW1X 7RL

United Kingdom

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Join a roundtable of senior retail influencers at the next instalment of our retail engagement event series. This session will look at the increasing role of the IT team in helping to deliver exceptional customer experience.

The discussion will focus on some of the current retail challenges including mobile payments, AI, security and general automation. We will also discuss the latest technologies that will enable the forward thinking retailer to meet the needs of the modern customer.

Knut Wylde (General Manager) will provide an exclusive inside look at how The Berkeley Hotel delivers an exceptional level of customer experience to a very demanding client base.

How will your instore experience be ‘better’ than the web?

How will retailers harness technology to help take advantage of what can best be provided by a store existing in a physical environment: theatricality, engagement, and the professional assistance of well trained and inspired human sales associated.

Even the best of retailers are only part way there in this desperately important journey...how will your brand embrace this challenge?

In-store sensing is a trend whose time has come. For a number of years now, we’ve been hearing about systems that keep tabs on merchandise status and shopper traffic, using a mix of RFID, video cameras, smart shelf tags, POS data and beacons that interact with mobile phones.

These efforts have been greatly influenced by the rise of online retailing, where it’s standard practice to track and analyse visits, views, paths, clicks and purchases. Similar insights are desired in physical stores, and there are a wealth of vendors stepping up to provide systems and devices that can detect and automatically analyse store conditions and shopper behaviours.

How can IT help to ensure that there is ‘digital parity’ with web and in store?

How many of your current customer base desire the physical store experience to be every bit as convenient, extensive, and streamlined as what they’ve encountered online? That customer number is probably growing, so how will technology lead the way in improving this experience.

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Date and Time

Location

The Berkeley

Wilton Place

London

SW1X 7RL

United Kingdom

View Map

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