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Retailing for Design and Interiors Businesses
Thu 13 October 2016, 10:00 – 13:00 BST
Taking place on October 26th, this highly anticipated workshop will be revealing the secrets of successful online and brick and mortar retailing. With a design, interiors and creative business focus the workshop will be taught through the eyes of an experienced retail buyer.
With limited tickets it will be a quick seller, so book your space now!
Are you an interior designer or b2b company who would like to cross over into retail?
Do you own a retail business and want to learn the tricks of a retail buyer?
Or are you a designer or wholesaler who wants start selling products?
During the workshop you will learn the creative and strategic processes retailers work through to create the perfect range and market it to the trade and consumer clients. The session will also include:
• Creating a desirable product offering
• Online selling versus bricks and mortar
• Understanding purchasing opportunities through timelines and critical paths
• Benefits of private label versus branded buying
• Utilizing trends and themes to drive sales
• Learning from competitors
• The importance of customer service
• Trading product and sale
• PR and marketing
Run by Lucio Longoni a retail and wholesale buying consultant based in London. An established professional with over 15 years of business experience and education in retailing, spatial design, ecommerce, buying and product development. Having worked in house for several premium brands his client list now includes several wholesale brands also. Here are what other industry professionals have said about him....
“..a keen eye for style and his finger on the pulse in the design industry. He is never afraid to push the envelope when working on ambitious new ventures and as a result, creates superb brand exposure”
"Lucio has an instinct for searching out exciting new brands. It's always worth keeping an eye on what he is buying." Katrina Boroughs, Interiors Editor of the Sunday Times Home
“Lucio is knowledgeable, professional … He brings with him a broad range of experience and insight that is commercially valuable and quite unique."
Ian Rudge, Clarion Event
The workshop takes place at a creative meeting space at the citizenM hotel London Southbank, designed by Dutch architectural firm Concrete, with the rooms are designed in cooperation with Vitra. The 3 hours will begin at 10am and finish at 1pm.
Image courtesy of www.newworks.dk