Rethinking Mobility: The Future Beyond the Car

This Fast Forward 2030 panel discussion marks the launch of Roadkill: Unveiling the True Cost of Our Toxic Relationship with Cars, a provocative new book by FF2030 co-founders Arthur Kay and Professor Dame Henrietta Moore. In line with FF2030’s mission to showcase innovative business models tackling urgent global challenges, we are bringing together a panel of entrepreneurs who are rethinking how we move through cities and reshaping their futures, not just in how we travel but also in how we design, use and reuse things.

Our speakers will include entrepreneurs and innovators committed to developing practical, scalable alternatives to what cities need. They will present ideas grounded in circular‑economy principles, systems to reuse and rebuild infrastructures, and community-based solutions that reduce waste and serve the needs of broader neighbourhoods.

This event will explore the central question posed by Roadkill: What does it take to build a future where transport serves people, communities and the planet, not just the car? Drawing from the book and the work of our speakers, we’ll investigate how cities can reclaim space, how new business models are unlocking more equitable forms through shared ownership and community-based schemes, and what freedom really means in a world where vehicles and their infrastructures are constantly reimagined and reused to support broader communities.

About The Chair

Arthur Kay is an entrepreneur, urban designer and advisor, building solutions for sustainable cities.

Arthur is the founder of several urban design and technology companies, including the clean technology company – Bio-bean (acquired 2023), the design, technology, and development company – Skyroom, and the £100 million private equity fund – The Key Worker Homes Fund.

Arthur is an advisor to various organisations focused on building sustainable cities, including serving as a Board Member of Transport for London (TfL), the Museum of the Home, Bookshop Limited and Fast Forward 2030. He is an advisor to Innovo Group, the Victoria & Albert Museum and the Royal Academy of Engineering.

In addition, Arthur holds academic appointments, as Honorary Associate Professor and Entrepreneur in Residence at UCL’s Institute for Global Prosperity, and has lectured on urban design, sustainability, and entrepreneurship at MIT, NYU and Imperial College London. With Professor Dame Henrietta Moore, he is co-author of the forthcoming book Roadkill: Unveiling the True Cost of Our Toxic Relationship with Cars (Wiley, 2025).

Arthur studied architecture at UCL’s Bartlett School of Architecture, and entrepreneurship at Stanford’s Graduate School of Business.

About Fast Forward 2030Fast Forward 2030 UK is a London-based community of impact entrepreneurs that hosts bi-monthly events to support innovation and peer-to-peer learning for entrepreneurs committed to the United Nations' Sustainable Development Goals (SDGs). We aim to inspire sustainable prosperity by bringing together entrepreneurs, investors, sustainability professionals, students, and academics.

About RoadKill: Unveiling the True Cost of Our Toxic Relationship with CarsRoadkill: Unveiling the True Cost of Our Toxic Relationship with Cars, by Henrietta Moore and Arthur Kay, discusses the philosophical implications of car culture, as well as the practical impacts it has on your money, your taxes, your neighborhood, your planet, your health, and your happiness.

The car has long been marketed as a symbol of freedom. But the authors argue that it has, in fact, constricted our cities and limited our choices. From spiraling infrastructure costs to preventable deaths, from land use inefficiencies to mental health impacts, Roadkill makes clear that our relationship with cars is not only unsustainable, it’s harmful.

Crucially, the book also offers a path forward. Moore and Kay present a powerful new vision: one where cities thrive, people flourish, and transport systems support, not undermine, our collective wellbeing.

This event invites you to engage with that vision and contribute to the dialogue on how we get there.