£37.42

Revel in your Brand Identity

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Museum of Brands

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Brand Positioning: CPD Accredited Masterclass


Come with a brand in mind and leave with a sharper sense of that brand's positioning, along with a clear character profile that enables you to manage it more clearly and consistently. The games and their outcomes apply equally well to managing a product or services brand, or even your own "personal brand".

Simon Thong, founder of Revel Consultancy, will lead this informative, interactive and playful evening of fun and games, using classical principles of personality mapping, archetypes and storytelling, to help you embrace the intrinsic identity of your brand.

What you will learn

  • The most common errors of brand positioning statements

  • What are the most critical elements of your brand, and why you need to strengthen the connections between them

  • How to identify the ethos or spirit of your brand and its purpose. What are its motives, emotions and values? And its risks and traps

  • How to create your brand world using archetypes – what character from your favourite show is your brand most like? Who should it hang-out with? What would be its ideal “walk-on” song? Learn from similar archetype brands in other product categories.

  • How to differentiate your brand better vs the competition

  • The foundations of a brand playbook, that will help you communicate and manage your brand more effectively and consistently.

We will make use of the museum’s exhibits to illustrate the principles and manifestation of different brand archetypes through the years. CPD certificates will be provided for all participants.

Introducing Simon Thong

With 25 years of experience leading many consumer-goods brands in Unilever and Nestle, Simon has lived and worked in all continents, leading diverse and successful business teams covering local, regional and global scopes. And all the while, learning from hugely talented, inspirational people in some of the best marketing and communications companies in the world. He has recently embarked on the new adventure of establishing Revel, a brand development consultancy that creates and facilitate games, puzzles and storytelling to address business challenges more effectively. He is a licenced practitioner of NLP, an enthusiast of Lego Serious Play and an experienced business mentor.

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