£19.45

REVEL IN YOUR BRAND IDENTITY

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Location

Work.Life Bermondsey

5 Tanner Street

London

SE1 3LE

United Kingdom

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Refunds up to 7 days before event

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Event description

Description

Come with a brand in mind and leave with a sharper sense of that brand's positioning, along with a clear character profile that enables you to manage it more clearly and consistently. The games and their outcomes apply equally well to managing a product or services brand, or even your own "personal brand".

Simon Thong, founder of Revel Consultancy, will lead this informative, interactive and playful evening of fun and games, using classical principles of personality mapping, archetypes and storytelling, to help you embrace the intrinsic identity of your brand.

What you will learn

  • The most common errors of brand positioning statements.

  • The most critical elements of your brand, and why you need to strengthen the connections between them.

  • How to identify the ethos or spirit of your brand and its purpose. What are its motives, emotions and values? And its risks and traps.

  • How to create your brand world using archetypes – what character from your favourite show is your brand most like? With whom should it hang-out? What would be its ideal “walk-on” song? Learn from similar archetype brands in other product categories.

  • How to differentiate your brand better vs the competition

  • The foundations of a brand playbook, that will help you communicate and manage your brand more effectively and consistently.

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Date and Time

Location

Work.Life Bermondsey

5 Tanner Street

London

SE1 3LE

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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