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Revenue Management Excellence in Conference and Events

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Imago Holywell Park

Ashby Rd


LE11 3GR

United Kingdom

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Revenue Management Excellence in Conference and Events

Venue: Imago Holywell Park, Loughborough

Date: 6th - 7th July 2017, 9.00am - 5.00pm

Recommended Audience: Suitable for those in supervisory and management roles who wish to understand how to effectively manage their conference and events business and deliver the results appropriately. Also suitable for those that have completed “Fundamentals of Revenue Management” and wish to enhance their commercial skill set or who are about to be promoted.

Trainers: Patrick Wimble – Co-Founder of Lightbulb Consulting and Associate Lecturer Oxford School of Hospitality Management and Patricia Griffin – Co-Founder of Lightbulb Consulting.

Lightbulb Consulting are a people-led business consultancy, with expertise in hospitality and travel. Patrick and Patricia help their clients grow their business by identifying sales, marketing, revenue management and distribution opportunities that increase revenues, drive market share and develop their teams.

They have a shared passion for enabling organisations and individuals to realise their potential. They realized this would provide a fantastic opportunity for them to combine their knowledge and skills to empower their clients with bespoke solutions to achieve their objectives. This was their Lightbulb moment!

Patrick Wimble Experience: Patrick Wimble is a highly-experienced leader in the hospitality sector with over 25 years’ multi-industry and multi-geographical experience. He has led and worked with high performing teams across Europe, the Middle East and Asia.

His core skills include:

  • Creating organisational change management programmes

  • Developing and implementing hotel, area and regional commercial strategies

  • New hotel opening positioning and strategies

  • Developing and delivering commercial training programmes, including food & beverage revenue-driving programmes

  • Coaching and mentoring teams and individuals

Patricia Griffin Experience: Patricia Griffin is a senior business and commercial leader, specialising in revenue management and team development across multi-industry sectors including airlines, hotels, coach and train companies for the past 20 years.

Her core skills include:

  • Process re-engineering

  • Cultural change programmes

  • Strategic planning and delivery

  • Cross-functional team engagement and support

  • Project management

  • Team and individual development

Course Content:

“Excellence is the gradual result of always striving to do better”.

Effective management of conference and events business is becoming increasingly multi-faceted and todays hospitality leaders are required to understand the complexities to enhance their commercial advantage and increase their profitability. This engaging two day workshop will provide delegates with a deeper insight into their conference and events business, incorporating how to measure, analyse and build their most profitable business mix. It also uniquely equips delegates with a clearer understanding of how to communicate effectively to gain support from key stakeholders.

Through the course of the 2 days we will cover:

  • Revenue Metrics and Data Analysis – how to use metrics and data to drive decisions

  • Inventory and Demand Management - managing your conference space.

  • Pricing for Profit - how to ensure the right price is given to the right customer.

  • OTA’s and Distribution channels - leveraging their marketing power for your own benefit.

  • Loyalty Matters- how to keep your customers, how to build loyalty.

  • Effective Marketing - How to develop an effective marketing campaign.

  • Understanding your audience - how to present information to gain buy in from key stakeholders.

Please note this is a 2 day course. If you require accommodation we have agreed these rates: £88.00 for Bed and Breakfast or £110.50 Dinner, Bed and Breakfast to be booked direct with the venues (subject to availability). contact the venue directly to book your accommodation.

Terms and Conditions:

  • Up to 21 days - Course Fee refunded less Administration Fee of £25

  • Within 21 days - 100% of the Fee

Any queries regarding the course or if you wish to discuss our multiple delegate packages, contact the office on 0345 230 1414

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Imago Holywell Park

Ashby Rd


LE11 3GR

United Kingdom

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