Branding is such an integral part of your company’s identity. Not only does branding help you stand out from your competitors, it helps your customers engage with you on a more emotional level. As your customers grow and evolve, what does this mean for the relationship they have with your brand and how can you maintain both growth and connection?

Sometimes rebranding seems like a good option, to target a whole new audience or to create new relationships with existing customers, but sometimes evolving your brand through simple changes like colour pallets or tone of voice can have a huge impact in how your brand is perceived without alienating your current audience.

Join our workshop as we help you navigate which path is right for your business.

We will look at:

• The why behind each option
• When is the right time to rebrand and when is right to evolve your brand
• What does your brand mean to you and what does it stand for?
• Understanding the role your audience plays in creating your brand
• The future of your brand
• And more…

We know that your brand is personal and it is integral to the growth of your business. This workshop is perfect to help you navigate these changes.

Meet The Experts:

James Read, Founder, Giant Peach

James founded Giant Peach 2005, and after almost 15 years has grown the company into a successful digital agency with sustainability at its heart, working with ambitious innovative brands including Abel & Cole, The Sustainable Restaurant Association and Go Ape.

Helena McAleer, Marketing Manager, Giant Peach

Helena has been working in marketing for over 10 years with experience in agency, publisher, media and consulting industries. She has taken her passion for activism and sustainability and brought them to the business world, now advocating for more ethical and sustainable ways of working and businesses.

Giant Peach are experts in creating strategies that drive growth, campaigns that ignite fires and content that connects. We bring your story to life with breathtaking visuals, instinctive E-commerce and intuitive design that converts visitors to loyal fans. Your vision, ethics and personality are embedded in an immersive digital experience.