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Rewrite The Rules Of Sports Marketing

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We Are Social

5th Floor

14 Finsbury Square

London

EC2A 1BR

United Kingdom

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At the end of last year, Manchester City became the first Premier League Club to hit 1m YouTube subscribers. In the same year, the club launched its new digital platform, Cityzens and Manchester United unveiled its in-house MUTV app. These are just a couple of examples of a shift taking place within sport, whereby sports clubs are recognising the increasing importance of social and mobile channels when reaching their audiences. But how serious could this digital disruption be and how should the industry respond?

The global sports market is estimated to be worth $700bn and is growing more rapidly than global GDP in the UK, France and the US. Consumption of sport is also changing. All the major platforms; Twitter, Facebook, Snapchat and Amazon, are actively bidding for, or hoovering up sports rights across the world. Times are changing and We Are Social want to be at the forefront of this change.

It is through their continued success with clients such as adidas, DAZN, Playstation, Gatorade, PaddyPower and many more that We Are Social have pioneered a new wave of social sport consumption built for fans.

Football transfers were dull and boring. Until Stormzy came along. Sports sponsorship was stuck in the dark ages. Until we created the biggest sports show on YouTube (Gamedayplus) . They turned fan food into the must have social accessory and we even made a tweeting ball sound funny.

That is why We Are Social are pleased to announce our new division, We Are Social Sport, a dedicated team of sports specialists offering an experienced, social-first approach to sports marketing.

To celebrate this launch, We Are Social Sport are hosting an event on the 11th April dedicated to discussing how digital disruption is affecting the sports industry. We will look at how can brands replicate the successes that sports brands have been experiencing, look into sports brands ability to keep up to date with how fans are consuming their content and remain front of mind.

Speakers:
Joe Weston, Director, We Are Social Sport
Gareth Leeding, Creative Director, We Are Social Sport
Kate Dale, Strategic Lead for Campaigns, Sport England
Michael Antwi, Global Social Media Manager, DAZN
Lindsey Eckhouse, Sponsorship Director, National Football League



Meet The Speakers


Joe Weston, Director, We Are Social Sport

As Director of We Are Social Sport, Joe Weston oversees all sporting strategy and creative work leaving the building, working on clients such as adidas, DAZN, Gatorade, Playstation and more. In his time at We Are Social Joe has guided brands through the changing world of sports marketing as brands become publishers in their own right. He has over 10 years experience spanning PR and social and has a passion for helping brands capitalise on the power of sports to transform and galvanise their audiences

Gareth

Gareth Leeding, Creative Director, We Are Social Sport

Since joining the agency in 2012, Gareth has led campaigns and projects for global brands including adidas, Red Bull, YouTube and Beats by Dre. He specialises in cut through creative that uses the power of social, with a portfolio of award-winning work for adidas that includes Pogba x Stormzy, Tango Squad and @Brazuca.


Kate Dale

Kate Dale, Strategic Lead for Campaigns, Sport England

Feminist and former journalist Kate Dale is responsible for delivering This Girl Can, Sport England's multi-award-winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 2.8 million more women get active as a direct result.

Prior to this, Kate spent 10 years as a trade magazine editor before becoming a brand and content specialist for major online banking institutions including Barclays. When time permits, she like to take part in triathlons and learning to dance. She has recently been appointed a trustee for Women's Sport Trust - a leading UK charity focused on using the power of sport to accelerate gender equality and stimulate social change.


Michael Antwi, Global Social Media Manager, DAZN

Prior to joining DAZN, Mike led social at both Arsenal FC and Copa 90 over a five-year span. Mike is now utilising his experience within social and sport to deliver DAZN’s global social media approach, leading on strategy and planning in DAZN’s key markets.

Lindsey Eckhouse, Sponsorship Director, National Football League

Lindsey Eckhouse is Director of Sponsorship for the National Football League, where she leads commercial development for the organization’s European business. Prior to moving to London, Lindsey worked for the NFL in New York where she managed international sponsorship and marketing initiatives focusing on driving partnerships and fan growth in the NFL’s core markets outside the US.




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We Are Social

5th Floor

14 Finsbury Square

London

EC2A 1BR

United Kingdom

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