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Risk Management – 2 Day Training Course

London School of Public Relations (LSPR)

Tuesday, 25 April 2017 at 10:00 - Wednesday, 26 April 2017 at 16:00 (BST)

Risk Management – 2 Day Training Course

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Ticket Type Sales End Price Fee Quantity
Standard Ticket 14 Apr 2017 £790.00 £0.00
Early Bird Offer   more info Ended £711.00 £0.00

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Event Details

Risk, Crisis & Issue Management

The course aims to show participants how to prepare and defend a brand from reputational risks. As well as tackling fundamental elements of issue and crisis management, the course also touches upon the management of ill-structured crisis situations, which are filled with high levels of uncertainty and ambiguity.

The course is divided into two parts: issue management and crisis management. In the issue management component of the course, participants are provided with a solid introduction to risk and issues, focusing on the elements that make up strategic issue management.

This part of the course prepares the mindset to become more aware of risks and issues facing the brand/organisation, and by anticipating them, make informed strategic choices to mitigate the risk exposure. Brand resilience is explored alongside vulnerabilities and exposure to threats and hazards.

The second part of the course continues the theme of proactive thinking by focusing on pre-crisis planning as well how to react to a crisis, how to handle stakeholders' interests and how to recover. Throughout the course, especially for the crisis management, attention is given to impact of technology platforms that allow real-time response, such as Twitter and how social media can be both friend and foe. The course explores how firms can become more resilient to threats and become less vulnerable to internal and external risks.

 

Award: Advanced certificate

The course is divided into five modules:

  • Module One: Risk and Issue Management: an introduction
  • Module Two: Strategic Issue Management: the best way to manage reputation
  • Module Three: Pre-Crisis Planning: anticipating events that can destroy brand equity
  • Module Four: Acute Crisis Phase and Media Management
  • Module Five: Recovery Strategies

 

Course assessment

In order to obtain the Advanced Certificate in Issue and Crisis Management participants are required to complete:

  • an assessment (during the course)

The assessment is based on a document from which participants are asked questions to evaluate their understanding and comprehension of key concepts from the course. The purpose is to test, at one level, factual recall of critical concepts, and at a higher level, to allow participants the chance to apply knowledge assumed by the syllabus to completely unfamiliar situations e.g. a scenario. Less emphasis is placed on factual recall and greater placed on critical thinking and the application of concepts

Do you have questions about Risk Management – 2 Day Training Course? Contact London School of Public Relations (LSPR)

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When & Where


London School Of Public Relations
118A Kensington Church St
W8 4BH London
United Kingdom

Tuesday, 25 April 2017 at 10:00 - Wednesday, 26 April 2017 at 16:00 (BST)


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Organiser

London School of Public Relations (LSPR)

The London School of Public Relations (LSPR) is a training and business development organisation located in Notting Hill Gate, London. Established in 1992, LSPR specialises in the following areas:

PR & Reputation Management
Business Strategy for PR
Risk Management,
Branding
CSR and Sustainability
Business Writing
Presentation Skills
Press Release Writing

 

Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and the changing nature of business.

In addition to its training profile, LSPR has been actively involved in business development. Our extensive client list reflects our global success in attracting a wide range of organisations who have selected LSPR for its dynamic, solutions-driven approach to training. LSPR also brings a wealth of global training experience through franchise operations.

We welcome individuals and corporate clients alike, and are very happy to develop tailor-made courses. If you are fascinated by brands, intrigued by corporate communications, absorbed by social media and want to learn more, LSPR will provide you with the skills and insights required to stay ahead of others and keep yourself attractive to employers or customers. 

 

 

 

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Risk Management – 2 Day Training Course
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