Risk, Crisis & Issue Management
The course aims to show participants how to prepare and defend a brand from reputational risks. As well as tackling fundamental elements of issue and crisis management, the course also touches upon the management of ill-structured crisis situations, which are filled with high levels of uncertainty and ambiguity.
The course is divided into two parts: issue management and crisis management. In the issue management component of the course, participants are provided with a solid introduction to risk and issues, focusing on the elements that make up strategic issue management.
This part of the course prepares the mindset to become more aware of risks and issues facing the brand/organisation, and by anticipating them, make informed strategic choices to mitigate the risk exposure. Brand resilience is explored alongside vulnerabilities and exposure to threats and hazards.
The second part of the course continues the theme of proactive thinking by focusing on pre-crisis planning as well how to react to a crisis, how to handle stakeholders' interests and how to recover. Throughout the course, especially for the crisis management, attention is given to impact of technology platforms that allow real-time response, such as Twitter and how social media can be both friend and foe. The course explores how firms can become more resilient to threats and become less vulnerable to internal and external risks.
Award: Advanced certificate
The course is divided into five modules:
- Module One: Risk and Issue Management: an introduction
- Module Two: Strategic Issue Management: the best way to manage reputation
- Module Three: Pre-Crisis Planning: anticipating events that can destroy brand equity
- Module Four: Acute Crisis Phase and Media Management
- Module Five: Recovery Strategies
In order to obtain the Advanced Certificate in Issue and Crisis Management participants are required to complete:
- an assessment (during the course)
The assessment is based on a document from which participants are asked questions to evaluate their understanding and comprehension of key concepts from the course. The purpose is to test, at one level, factual recall of critical concepts, and at a higher level, to allow participants the chance to apply knowledge assumed by the syllabus to completely unfamiliar situations e.g. a scenario. Less emphasis is placed on factual recall and greater placed on critical thinking and the application of concepts