Rochester - Marketing Your School
Friday, 9 June 2017 from 09:00 to 12:30 (BST)
San Francisco, California
London, United Kingdom
Competition among maintained schools, academies, free schools and FE Colleges is on the increase. Some schools seem to be thriving in the new environment, but lots of schools are struggling to attract potential parents and new pupils. In a World where "the funding follows the pupil", would you like to know how to market your school more effectively, recruit more students and develop school marketing materials that work?
On this half-day course we’ll look at what should go into your school marketing plan/budget and what the market research says about the way parents make decisions about which school to choose. You’ll also learn how to develop your own Unique Selling Proposition, understand the importance of key marketing messages and use effective tools to help you create a distinct school brand which reflects the school’s unique ethos and vision.
We’ll also look at practical steps you can take to improve your marketing materials. Key learning points will be illustrated with examples of best practice from UK schools. If you want to put more "bums on seats" this is the course for you.
7 things you'll learn on this course...
1. Understanding the financial impact of being a fully-subscribed school;
2. What should go into your school marketing plan/budget;
3. What does Market Research tell us about how do parents choose schools;
4. Your school’s Unique Selling Proposition;
5. Developing 5 key marketing messages;
6. Translating your unique ethos and vision into a distinct school brand;
7. Developing the most effective school marketing materials, including:-
– Professional photography;
– Effective advertisements;
– Information leaflets for mass distribution;
– School brochures/prospectuses;
– Why you can't ignore Social Media;
– Websites and school apps.
You will leave the event with a workbook, hand-outs and a list of tips and suggestions to start marketing your school effectively. A sandwich buffet will be provided, as well as tea and coffee.
How do we book a place?
We use Eventbrite to manage all of our event bookings. Please do not e-mail us or call us to book a place on the course because we will simply have to re-direct you to the Eventbrite booking page. To book a ticket, just click the "ORDER NOW" button in the "Ticket Information" options. If you want us to send you an invoice (rather than pay by Credit Card), go to Payment Options and scroll down to select "Pay by Invoice". If you have any problems trying to book your place with Eventbrite please feel free to give us a call on 01722 744033, or e-mail us at: firstname.lastname@example.org
Can you send my school an invoice for the delegate fees?
Yes. If you want us to send you an invoice select "Pay by Invoice" in the Payment Options. If you have any problems please feel free to give us a call on 01722 744033, or e-mail us at: email@example.com
Where will the event be held?
We normally book the venue no more than four weeks in advance. We tend to use big brand hotels (like Holiday Inn, Premier Inn or Best Western) or purpose-built conference venues. You will receive detailed joining details (including the address and postcode of the venue) 10 to 14 days in advance of the event. We are always looking for good training venues. If your school/college has its own conference room or training facilities (or you can recommend a good training venue in the area), please feel free to give us a call on 01722 744033, or e-mail us at: firstname.lastname@example.org
Who is the course for?
Anyone who is interested in marketing their school more effectively to local parents:- Headteachers; Deputy Heads; Assistant Heads; Middle Tier Leadership; Teachers; Bursars; School Business Managers; Members of the SMT/SLT; Communications Officers; Marketing or PR Officers, and; Governors. The course is delivered in plain English - not jargon.
What sort of schools should come along?
State and Independent Schools, including: nurseries, Sure Start centres, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges and sixth forms
What are my transport/parking options getting to the event?
We tend to use well-known conference venues with good parking provision close to major road networks. You will receive transport and parking information with your joining information10 to 14 days in advance of the event.
Do I need to bring anything to the event?
You will receive a training pack, with hand-outs, writing paper and a pen when arrive. You will not need to bring a mobile device or laptop with you.
Where can I contact the organiser with any questions?
If you have any practical questions relating to your booking, or the course, you can call the Course Co-ordinator, Carol Poulton, on 01722 744033, or e-mail her at: email@example.com If you would like to speak to the Course Organiser, Paul Sample, to discuss your own school marketing requirements, please call him on: 01722 744033 - or e-mail him at: firstname.lastname@example.org
Is my registration/ticket transferable?
Yes. If you can't get to the event you can transfer your booking to a colleague or friend. Just let us know if they have any special dietary or accessibility requirements. You can also transfer to the same course at another venue (if space is available). Please let us have any changes to your booking no less than 7 working days before the event. Sadly we cannot refund fees for delegates who cancel with less than 7 days notice. Just call the Course Co-ordinator, Carol Poulton, on 01722 744033, or e-mail her at: email@example.com
Can I update my registration information?
Yes. Please let us have any updates to your registration information no less than 7 working days before the event. Just call the Course Co-ordinator, Carol Poulton, on 01722 744033, or e-mail her at: firstname.lastname@example.org
Do I have to bring my printed ticket to the event?
No you don't have to, but we strongly advise course participants to bring the ticket with them, and any other written information they have received about the course.
What is the refund policy?
If you can't get to the event you can transfer your booking to a colleague or friend. You can also transfer to the same course at another venue (if space is available). If these two options are not possible, we can issue a full refund provided that we receive your cancellation by e-mail no less than 7 working days before the event. Sadly we cannot refund fees for delegates who cancel with less than 7 days notice
The name on the registration/ticket doesn't match the attendee. Is that OK?
Yes. If you can't get to the event you can transfer your booking to a colleague or friend. Just let us know if they have any special dietary or accessibility requirements. Please let us have any changes to your booking no less than 7 working days before the event.
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When & Where
Paul Sample - from The Mustard Agency
l PAUL SAMPLE is the UK’s foremost authority on reputation management for schools. He is the author of "Managing your School's Reputation," and "How to survive an on Social Media", published by Optimus Education.
l Paul is often described as the UK's "School Marketing Guru." His company, The Mustard Agency, specialises in school branding, prospectuses and brochures, photography, school mobile applications and website development. Further information can be found at: www.themustardagency.com
l Paul has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. He has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.