Master ROI-driven strategies for Google Ads, Facebook & YouTube marketing to boost conversions and cut waste in your digital ad spend.
Overview
Return on Investment isn’t just a number—it’s the difference between guessing and growing. This course on ROI for Digital Marketing focuses purely on measurable success using Google Adwords, Facebook Ads, and YouTube Campaigns. You’ll learn how to read analytics that matter, reduce unnecessary spend, and develop ad strategies that actually work—without needing to wear a data scientist’s hat.
Whether you’re running ads for a small business or managing a large campaign budget, this course delivers essential tactics to help you stop flying blind. Designed with clarity, strategy, and simplicity in mind, it teaches the art (and maths) of marketing efficiently, ensuring that every pound spent has a purpose.
Learning Outcomes
- Learn how to calculate ROI for digital advertising campaigns effectively.
- Understand targeting strategies for Facebook, YouTube, and Google Ads.
- Identify wasted ad spend and how to reduce unnecessary costs.
- Discover optimisation techniques to improve ad performance results.
- Explore audience segmentation for better ad reach and relevance.
- Gain insights into campaign reports and actionable performance metrics.
Who is this Course For
- Digital marketers wanting better returns from ad campaign spend.
- Small business owners managing their own online promotions.
- Marketing managers looking to reduce campaign waste.
- Freelancers offering paid ad services to multiple clients.
- Social media managers working on Facebook and YouTube ads.
- Brand strategists focused on paid audience acquisition.
- Media buyers working with video and search-based campaigns.
- Entrepreneurs needing to justify digital ad budgets
- with results.
Career Path
- Digital Marketing Manager – £45,000 per year
- Paid Media Specialist – £40,000 per year
- Social Media Advertising Executive – £32,000 per year
- Google Ads Analyst – £38,000 per year
- YouTube Channel Marketing Consultant – £35,000 per year
- Facebook Ads Manager – £37,000 per year
