ROI for Digital Marketing - Google Adwords, Facebook, and YouTube
Get ready to boost your online presence with top tips for Google Adwords, Facebook, and YouTube - don't miss out on maximizing your ROI!
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About this event
Master ROI-driven digital marketing using Google Ads, Facebook & YouTube—measurable results through focused strategies. Learn online, grow online.
Overview
Discover how to maximise your marketing budget with this ROI-focused course on Google Ads, Facebook, and YouTube. In today’s fast-scrolling world, it's not just about likes and views—it's about results. This course breaks down how to drive meaningful returns using data-led strategies across the three most powerful digital ad platforms.
Whether you're running a business, handling a client account, or just curious where the money actually goes, this course will help you stop guessing and start calculating. Learn to create campaigns that speak to your audience and budgets that don’t go up in flames. No fluff, no filler—just smart digital marketing that pays off.
Learning Outcomes
- Understand ROI concepts across Google Ads, Facebook, and YouTube.
- Learn to structure campaigns for measurable performance results.
- Track performance using native tools and conversion tracking techniques.
- Identify audience behaviour and align messaging effectively.
- Optimise ads for lower costs and better returns.
- Apply budgeting methods that prevent overspending on campaigns.
Who is this Course For
- Digital marketers looking to improve advertising performance.
- Business owners wanting better return on their ad spend.
- Freelancers running social and search marketing campaigns.
- Entrepreneurs managing their own online promotions.
- Marketing students exploring campaign performance metrics.
- Agencies aiming to boost client ad results efficiently.
- YouTube content creators exploring paid visibility strategies.
- Facebook page admins seeking higher engagement with ads.
Career Path
- Digital Marketing Specialist – £32,000 average salary in the UK
- PPC Campaign Manager – £38,000 average salary in the UK
- Social Media Advertising Executive – £30,000 average salary in the UK
- YouTube Channel Strategist – £34,000 average salary in the UK
- Facebook Ads Consultant – £36,000 average salary in the UK
- Online Advertising Analyst – £33,000 average salary in the UK
Frequently asked questions
ROI (Return on Investment) measures how much profit you make from your digital marketing spend. It helps you see if your ads are worth the money.
You calculate ROI by subtracting your ad spend from your revenue, then dividing by the ad spend. Formula: ROI = (Revenue – Cost) / Cost × 100
It depends on your audience, goals, and campaign type. Google is great for intent-based searches, Facebook for targeting, and YouTube for brand awareness.
Yes! You can improve ROI by refining targeting, improving ad copy, using better keywords, or testing different creatives and placements.