Routes to Market
The diversity of products and customers in the fashion industry means it is essential to have a sales strategy in place and to understand where your products fit to avoid wasting time and money on the wrong avenues.
This interactive session, part of the Design Create Sell series of workshops, will give you an overview of the different sales channels available to you for selling your products and how to decide which are the appropriate routes for your business.
Is it for me?
This workshop is suitable for clothing, accessory, jewellery brands and designer-makers, who are unsure where they should be selling their collection and what they should be focusing on to increase their sales.
Delivered by fashion industry expert Alison Lewy and author of Design Create Sell - a guide to starting and running a fashion business, it will cover the following:-
- Conducting the research to define relevant routes to market for your business
- Wholesale vs retail
- The wholesale buying process and cycles
- Trade show overview
- Preparation for Trade/Retail Fairs
- Retail sales channels
- Selling online
- 3rd part vs own website
- What to take in to consideration when setting up your own transactional website
By the end of the session you will have a better of understanding of which channels are relevant for your products and be able to start developing your own sales strategy to enable you to build you business and increase your sales.