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Running brilliant digital campaigns: Monitoring and measuring success with Google Analytics (Intermediate)

Jonny Ross

Running brilliant digital campaigns: Monitoring and...

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Event Details

Time: 9.30am-4.30pm

Date: Multiple dates

Location: Leeds City Centre

Price: £197+VAT

Learn the vital techniques you need to take your digital marketing strategy to the next level!


  • Do you have a standard knowledge of marketing techniques but want to take it to the next level?
  • Are you already running digital marketing campaigns but want to understand how best to analyse the results?
  • Do you want to better understand the power of web analytic platforms such as Google Analytics – and how to extract and report on relevant data?
  • Do you want to challenge your agency and make sure you are asking them the right questions?
  • Are you under pressure to justify your digital marketing expenditure or want to put together a business case for increased budget – and looking for stats to illustrate your impact?

Led by digital strategist Jonny Ross (one of Yorkshire Business Insider’s ‘42 under 42’), this one-day digital marketing masterclass covers techniques for monitoring and measuring the success of digital marketing campaigns, exploring essential tools like Google Analytics and how they can be used for optimising campaigns.

Jonny is often described as having a very open and inclusive training style, with the ability to personalise the course for his audience and provide bespoke advice. This course is a useful next step for attendees of Jonny’s Social Media & SEO Masterclass (write a digital marketing plan in a day). If you want to learn how to use the main digital channels and social media platforms and develop your social media strategy, we advise booking on the Social Media & SEO Masterclass first.

If you already have a strategy but want to focus in on reporting and improving your results, then this new course is for you.

Course contents
Whether B2B or B2C, it is essential to understand the results of your digital marketing campaigns. Designed for delegates with an intermediate understanding of marketing, this masterclass looks at ways of tracking campaign progress, whilst incorporating the use of analytical tools to measure their success.

As well as covering the ins and outs of Google Analytics, you will explore some of the more popular marketing tools – and some you may have never heard of – and how they can be used effectively to spot new opportunities for your business.

Expect a variety of takeaway tips and tricks that are easy to implement and can help you achieve the best results.

Course delivery

The course is delivered through a combination of seminar and presentation style learning.

The morning will focus on understanding Google Analytics and other digital marketing tools, and the afternoon will focus on how you can practically implement this into your business.

Prior to attendance, all delegates will be asked what their digital goals are – and exploring ways to help you to achieve these will be the focus of the afternoon.

This course gives practical tips and advice on how to:

  • Use web analytics to better understand campaign results
  • Monitor and evaluate the success of digital marketing campaigns
  • Choose key metrics and avoid spending hours trying to understand them
  • Ask the right questions and challenge your agency
  • Illustrate and report on the impact and ROI of your digital campaigns

By the end of the course, delegates will:

  • Understand how to strategically and effectively use Google Analytics, as well as a variety of other digital marketing tools
  • Understand how to measure website performance and use results to spot new business opportunities
  • Be able to use web analytic tools to understand in which areas budget can be focused
  • Go away with a list of useful digital marketing tips and tricks that they can implement straight away in their business



Parking available directly outside on the street (paid meters)


Lunch and refreshements will be provided

Booking information

To find out more or book a place, call (0113) 320 2121 or email

Price: £197+VAT per delegate

Payment details

- Pay via Eventbrite (this will incur a £12.47 fee)

- Pay via BACS, simply email asking for an invoice to be raised.


Please note: a short email survey will be sent to all registered delegates to find out what social media platform(s) they are currently using and which they would like to understand better or use more. The results will help inform content of the session and tailor it to be as useful as possible to attendees.


Feedback from our last course:

“Really informative on analytics and how to pull useful information/data to report on. Jonny has a sound knowledge on all analytical & monitoring elements in marketing. This was a really useful event.” – Sean Wilkinson, Ewe Agency


“The masterclass was informative & useful. Jonny was very helpful and knows what he’s talking about. I’ll be applying the information to both client and internal projects.” – Michelle Cartwright, BML Creative


“As a small group, it was very interactive and we could ask lots of questions. I was introduced to new tools that I hadn’t used before.” – Hannah Alldis, Harrison Spinks


“The masterclass was informative, instructive and engaging. It was great that there was time to discuss other issues with websites and social media too.” – Ryan Johnson, The Tetley


“Very interesting, thought provoking and well-tailored to the audience. We definitely have a lot of actions going forwards – thank you!” – Ashley Ridsdale, EMIS Group


"The course changed my way of thinking about measuring costs on our website. It was well paced to keep the whole group engaged and Jonny regularly asked questions to ensure we all got what we needed from the session."  – Richard Storey, North Yorkshire County Council


Andrew Batty

Managing Director of Creative Marketing Services, Leeds and London based marketing communications agency group.

I've known Jonny for several years now. In an era when so many profess to understand social media and how to use it successfully it's refreshing to meet someone that actually does. He is an inspiring speaker, a gifted mentor and tutor and an excellent authority on this ever changing and fast moving marketing area.

October 20, 2015


James Michael May

Tax Advisor CTA, Personal Tax

Jonny was the first delivery partner we engaged to provide business support workshops for the East Riding of Yorkshire Council's Broadband East Riding project. We kept returning to him throughout the whole project to run more workshops for a few key reasons: 
- His workshop content and presenting style was first rate, and a result he got consistently top feedback marks from delegates. 
- He hugely engages his audience with an enthusiasm for, and deep knowledge of, his subject and enjoys being challenged and put on the spot. As a result we found delegates leave his workshops inspired and are very likely to want to re-attend further workshops. 
- Jonny was highly professional, flexible and adaptable and was willing to adjust his services to suit our project needs; which for a project with additional compliance regulations and sometimes difficult demands, was crucial. 
As a result he was an absolute pleasure to work with. Thanks! 

August 13, 2015, James Michael was Jonny's client



Anne-Marie Hartill

Outsourced Marketing Support & Print Management Saving Busy Business Owners & Directors Time & Stress

I booked an intensive course with Jonny on digital marketing to make sure my skills are as up-to-date as possible for my clients. I needed a course that specifically covered what I provide and at a professional advanced level. Jonny went through everything in depth but in a way that was easy to follow and answered any specific queries I had. I felt at ease and came away with new things to apply. I would highly recommend him for anyone looking for social media or SEO training in the future.

August 11, 2015, Anne-Marie was Jonny's client



Mireille Digard-Slater

Wine-tasting events organiser

I have now attended 2 of Jonny's workshops. What I like about his talks is that they open your eyes about the numerous opportunities available in the world of SEO and digital marketing and they make you feel empowered to ask the right questions if you have to have technical talks with your webmaster. He is very knowledgeable but still makes you feel comfortable with asking questions. I would also recommend subscribing to his blog, which is very informative and frequently has little reminders of what I am supposed to be doing.

June 26, 2015, Mireille was Jonny's client



Esme Westmoreland

Marketing Manager at Harrison Spinks Ltd.

Jonny tailored some personal sessions for me and our events manager at our offices in Leeds. He focussed on digital, SEO and Social media training and advised on planning social media effectively. I would definitely recommend him and look forward to working with him again in the future.

March 26, 2015, Esme was Jonny's client




What are my transport/parking options getting to the event?

Vicarage Chambers is located overlooking Leeds prestigious Park Square in the heart of the legal and financial area, and just 5 minutes’ walk from Leeds Train Station and the city centre.  The building is a stunning period property and the offices are furnished to a high standard, including original features.  Excellent public transport links and easy access to the M621, M1 and M62 motorways are just some of the benefits of the location.

Onstreet parking (using meters) is available


What can/can't I bring to the event?

You don't need to bring anything at all


Where can I contact the organiser with any questions? or 01133202121


Is my registration/ticket transferrable?



Can I update my registration information?

Yes simply email


Cancellation Policy

Cancellation charges are applied in all cases. We regret that we have to do this, however all bookings involve administrative costs and it is difficult to fill spaces made vacant by late cancellations.

Cancellation charges depend on when the written cancellation notice is received. A full refund will be given only if more than 4 weeks’ notice is given of a cancellation, see below for refund rates:

  • Over 4 weeks’ cancellation notice: Full refund

  • 2-4 weeks cancellation notice: 50% refund

  • Less than 14 days cancellation notice: No refund unless in exceptional circumstances, for which a medical certificate may be requested.

Alternatively, a substitute delegate can be named at any time before the course. There will be no extra surcharge for making a substitution.

No refund will be payable for non-attendance or if no prior notice of cancellation is given.
The refund will be issued after the course.

Do you have questions about Running brilliant digital campaigns: Monitoring and measuring success with Google Analytics (Intermediate)? Contact Jonny Ross

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When & Where

Inigo Business Centre
Vicarage Chambers
9 Park Square East
LS1 2LH Leeds
United Kingdom


Jonny Ross

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Jonny Ross Bio

Jonny Ross is managing director of an award-winning digital marketing agency. jrc works with a wide range of B2B and B2C businesses, education/training providers and both public and third sector organisations.


Jonny has over 16 years experience in small business, and over 15 years’ experience in digital online technologies. He specialises in digital and social media marketing, web design and search engine optimisation. 


Jonny has a proven track record in delivering strategies and solutions that will drive the right audience to a company’s website and enable the organisation to earn revenue from their site. 


Jonny’s commercial sector experience includes both B2B and B2C; retail, professional services, education, local government, property management and telecommunications.


In addition to his many commercial business clients, Jonny Ross has also worked with schools, universities and training providers (including East Riding Council, York University, Sheffield Business School and Bradford University School of Management) on the development of new social media platforms and campaigns.


Jonny Ross is an experienced speaker and has devised and run numerous social media training events and strategy workshops for hundreds of people, including businesses and employees at all levels.


Connect with me on LinkedIn

Follow me on Twitter @jrc_agency

Visit the JRC website

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Running brilliant digital campaigns: Monitoring and measuring success with Google Analytics (Intermediate)
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