Make what people want — and will pay for.
In this final session, we focus on helping rural entrepreneurs align their products or services with real customer needs. Product-market fit is the tipping point where your offer meets demand — and your business gains traction.
This session includes a site visit to Gledpark Farm in Dumfries and Galloway, where you’ll see how a rural enterprise has refined its offer through customer insight, innovation, and strategic positioning. Hear directly from the team about their journey to building a business that truly fits its market.
You’ll gain:
- Tools to validate your idea with real customers
- Techniques to refine your offer based on feedback
- Insights into building loyalty and repeat business
- A clear next step for scaling your venture
From idea to impact — this is where it clicks.
This event is funded by the UK government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2026. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
