RZSS Edinburgh Zoo Specialist Sessions

Here at RZSS, we have a wealth of knowledge across many subject areas from the most obvious (animal science and captive breeding) to the less obvious (the knowledge behind our business, marketing, HR and IT). Whatever area you are studying at college or university, we hope we have something of interest in our Specialist Sessions.

All lectures include access to the Zoo or Highland Wildlife Park for the whole day, so book now to hear from the professionals, gather great case study evidence to support your studies and also enjoy a fun day out. We look forward to welcoming you soon.

The Use of Marketing to Drive Footfall

This Specialist Session with our Marketing and Communications team will discuss how the Royal Zoological Society of Scotland uses marketing to drive footfall to both Edinburgh Zoo and Highland Wildlife Park. We will look at the use of mass market advertising and direct marketing within a visitor attraction and gain insights into the increasing importance of digital marketing across the sector.

This Special Session is aimed at business students, specifically marketing, advertising and public relations although all interested college and university students are welcome!