Sales - Target your perfect customer & create sales pipeline
This session allows owners and managers to truly understand their business and what works and why, and what did not go as expected and why. We then drill into future direction and building a profile for a perfect prospect for growth.
Session 1: Set your Benchmarks & Define the Who and Why
- Profile builder & target buster & review
- What stopped you in the past?
- Summary of discoveries made
- Profile perfect prospects
- Review exercise
- Recap on industries
- Your USPs
- Review findings
Who is this course for?
This workshop, as with all New Anglia Growth Hub events, is suited and intended for owners and managers of businesses already running and established for 12 months or more. NWES and MENTA organise courses for businesses that are pre-start or have been trading for less than 12 months.
This workshop is funded by UKSPF and is only open to SMEs based in Norfolk excluding South Norfolk and Broadland. If you are based in these districts, please contact South Norfolk & Broadland councils for business support. Workshops for Suffolk businesses can be found here.
What you will need
Please bring your own notepad or device to capture information. Beyond that we ask for your enthusiasm and excitement!
Note: Please be aware that we cannot guarantee WIFI access on the day.
Agenda for the Day
8:45 - 9:00 Registration
9:00 – 9:10 New Anglia Growth Hub introduction
9:10 - 9:20 Trainer introduction
9:20 – 9:50 People in the room - intro
9:50 – 10:40 Profile Builder & Target Buster + Review
10:40 – 11.00 What stopped you in the past?
11.00 – 11.15 Break
11:15 - 11:45 Summary of discoveries made
11:45 – 12:30 Profile Perfect Prospects
12:30 – 13:15 Lunch break
13:15 – 13.50 Review Exercise
13:50 – 14:30 Recap on Industries
14:30 – 15:30 Your USP
15:30 – 16:15 Review Findings
16:15 – 16:30 Q & A
About the Presenter/Trainer:
Andrew Hayward - Sales Training Expert and Managing Director
Introduction: With a passion for empowering sales teams and individuals to achieve peak performance, Andrew Hayward (Andy) is a seasoned Sales Training Expert and Consultant known for driving measurable results through dynamic training programmes and strategic coaching.
Background: With a career spanning over 29 years in the sales industry, Andy has amassed a wealth of experience delivering sales for over 200 companies. 60% of these are manufacturing and 40% service based businesses. Drawing upon a rich background in sales leadership, he possesses a comprehensive understanding of the nuances of the sales process, from prospecting to closing.
Expertise: Andy Hayward's expertise lies in developing and delivering tailored sales training solutions that align with the unique needs and challenges of each client. He excels in areas such as:
- Sales techniques and strategies
- Negotiation skills
- Customer Relationship Management
- Sales Process Optimisation
- Team motivation and leadership
Training Approach: Known for his engaging and interactive training style, Andy Hayward brings a perfect blend of real-world experience and theoretical knowledge to every session. He is adept at breaking down complex concepts into actionable steps, ensuring participants not only understand but can also apply the acquired skills effectively.
Client Success Stories: Andy Hayward has a proven track record of transforming sales teams and individuals, leading to significant revenue growth for clients. A number of small family run businesses based in Norfolk have seen growth of up to £2.2M in just eight months. Andy’s Outsourced Sales company, Hayward Miller, is based in Thetford and has just taken on its 182nd client.
Andy has worked with Norfolk clients who want to grow their business and after a “Sales Matters” Training workshop have increased sales by a further £1.78M in 10 months.
FAQs
I want to book for more than one person from my company?
Due to the popularity of these events, we are only able to allow one person per company to attend. However, please email jo.barnard@newangliagrowthhub.co.uk, if you wish a colleague to attend as well and if we have cancellations we will notify you immediately in a first come, first served basis to offer another ticket.
How can I contact the organiser with any questions?
Please email jo.barnard@newangliagrowthhub.co.uk if you have any questions or queries.
What will be done with the information I supply?
Your information will be stored on Eventbrite according to Eventbrite terms and conditions. Upon arrival you will be required to sign in on our attendance sheet, to provide evidence of your physical attendance, a state aid and feedback form for the event, and if we are missing any of the key data, such as company name, address and contact number we will send a form to collect this missing information. This will be kept on the server as evidence for our UK Shared Prosperity Fund (UKSPF) funding for the length of the contract evidence requirements. After your attendance, it will be stored on the secure Growth Hub CRM system. This is required to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates and is only accessible to Growth Programme and authorised personnel.
If you request further contact from an adviser post this event they will use this information to contact you and log any future interactions, again to evidence for UKSPF funding.
Your information will not be given to any third parties without your permission. However we will share your details with our trainers if you tick the sign in box next to your signature upon signing in, so they are able to contact you should you wish them to.
Any paperwork completed by you for the course, you are welcome to have copies of upon request.
