Sales and Marketing Masterclass

This course isn’t about chasing leads with empty slogans—it’s about structured sales understanding, clear communication, and understanding buyer behaviour across markets. From making your introduction count to managing customer objections, this course covers what matters in building trust and moving towards a deal.

You’ll also explore how trends, demographics (yes, even baby boomers), and network marketing phrases play into today’s market demands. Each module builds on the last, offering digestible methods for sales momentum without needing to shout about it.

Learning Outcomes

• Understand structured sales stages from introduction to closing.
• Explore cold calling techniques and presentation approaches.
• Study customer objections and suitable response frameworks.
• Connect persistence with successful sales development efforts.
• Identify trends in network and generational marketing strategies.
• Learn how to position products through message consistency.

Who is this Course For

• Aspiring sales professionals improving communication styles.
• Business owners aiming to manage their own sales strategy.
• Freelancers pitching services or digital products.
• Marketers seeking sharper sales messaging skills.
• Startup founders writing their own product pitches.
• Copywriters aligning content with buying behaviour.
• Bloggers discussing generational buying trends.
• Sales staff seeking structured closing methods.

Career Path

• Sales Executive – £33,000 average salary
• Marketing Manager – £40,000 average salary
• Lead Generation Specialist – £29,500 average salary
• Sales Trainer – £37,000 average salary
• Product Representative – £31,500 average salary
• Business Development Officer – £38,000 average salary