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Event description
This session is the second part of Sales and Sales Management and builds upon what was learnt in part one.

About this Event

*Please note that this is part two of a two part course. You must have registered for and attended part one (on 10/09/20) to attend this workshop*

Sales is widely misunderstood and yet it’s an essential function in every commercial company. In this workshop we introduce the best business to business (B2B) sales methods and provide some proven tools and techniques that enable non-salespeople to be successful.

Course Content:

A deeper exploration of some specific sales tools covered in part 1:

• The five key items that ensure sales teams perform

• Using your network and social selling

• Overcoming objections

• Solution development and proposals

• Putting it all together: sales enablement


Two 2 ½ hour workshop sessions with practical exercises. Attendees are expected to complete a preparatory questionnaire prior to the session.

Workshop Leader Biography:

Alistair Fox BSc, MSc, MBA, CEng has over 25 years’ international experience of Marketing, Sales and Product Development gained from working within the IT, Technology, Utilities and Automotive sectors. Since 2014 he has been a mentor and run a range of workshops at Innovation Birmingham, Warwick University, BCU, NTU and DMU.

Registered attendees will be sent a Zoom link for the workshop and the preparatory work prior to the session taking place.

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