Free

Sales and Share Options Masterclass

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London & Partners

2 More London Riverside

London

SE1 2RR

United Kingdom

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The first part of this event will be focusing on a Sales Class run by one of our programme mentors Paul Fifield, and the second will be focusing on Share Options with Ann Casey from Taylor Wessing.


'How to build a predictable sales machine'

Learn the fundamentals of how you create a highly efficient, predictable sales operation with Paul Fifield, a former CRO who has built a 100 person sales team and scaled two businesses to a combined $60M in revenue.

Sales is NOT a dark art. In fact its not an art at all. Sales is 90% science, 10% art. So come learn the science, and transform your revenue trajectory and company value. Its a science pioneered by Salesforce.com and adopted by most US tech companies.

"Learn how to create a world-class share options plan that could transform your company and culture"

Creating a winning share options plan has helped the US create many $100B plus tech companies. Yet the UK has produced none. Could the UK's general approach to incentivising employees with share options be holding us back?

In a fireside chat with Ann Casey from who heads the incentives team at Taylor Wessing and is one of the leading experts in the UK, come learn the share options essentials.

In a jargon-busting session, we will demystify the complicated world of share options and explain how the UK is one of the best markets in the world to create an employee share plan that could transform your company and culture.



A little about Ann Casey:

Ann is head of the Incentives team at Taylor Wessing. She advises on the use of equity plans and other types of incentives for management and employees. Ann is quite familiar with the issues facing a wide range of clients at the different stages of their development from start-ups to listed companies. Ann is also experienced at advising international companies on global share plans, as well as companies who are introducing tax effective plans for their UK employees. She has worked on many mergers and acquisitions where key issues can involve employee options and shareholdings.

A little about Paul Fifield:

Paul is a highly experienced scale-up executive having grown two international technology businesses from zero to $100s of millions in value over the last 7 years. At Ceros, a SaaS company he co-founded, he led the fundraising efforts which secured a Series A in NY from Greycroft partners and grew a multi-million dollar revenue stream in the first 2 years from a standing start. The company is now worth over $100m. Subsequently, during his time at UNiDAYS, Paul led revenue growth from $2m to $40m in just over 3 years and played a central role in scaling the company from 15 to over 300 people in the same time period. Paul is an expert in the critical 50-500 people scale-up phase, and the operational architecture needed to do this effectively and maximize value creation for all stakeholders.

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Date and Time

Location

London & Partners

2 More London Riverside

London

SE1 2RR

United Kingdom

View Map

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