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Sales growth - your 4 step plan for success
Tue, 18 Apr 2017, 09:30 – Tue, 16 May 2017, 13:00 BST
Our research has shown that business owners and those in charge of business development are looking for a hands-on, practical, action oriented, step by step approach to sales growth, which is underpinned with academic theory.
Over our 5 week programme, we will work together on your business -
- Taking the theory into practice
- Starting with the helicopter view, incorporating analysis and research
- Progressing through standing out in the crowd
- Lead generation and conversion
- Concluding with the showcase event.
Course fees are £950 ( plus booking fee) for the programme and include:
- 5 half day workshops 9.30am – 1pm on Tuesdays 18th April, 25th April, 2nd May, 9th May and 16th May
- One to one mentoring with the trainer
- Action planning for your business
- Action learning set with other delegates
- Access to university resources
- Limited number of delegates
Week 1 – Helicopter view
Looking in on your business from the outside world, what is impacting on your business, what opportunities are there for you, how do your customers view you. Introduction to the academic principles of macro-environmental analysis, micro environmental analysis, market research, SWOT analysis.
Week 2 – How to sparkle and stand out from the crowd
Looking at your business in a competitive context and meeting customer needs, how do you stand out and beat the competition. Introduction to segmentation, targeting and positioning, developing a unique and compelling proposition, customer profiling and understanding customer needs, benefits and competitive advantage.
Week 3 – Getting noticed
So now you have the best proposition, you know what you are and why people should buy, but that’s a long way from finding the customers.
Introduction to marketing planning, lead generation and profile raising. 4Ps - 4Cs - 4Es, communication tools and the use of sales and marketing materials.
Week 4 – Nailing the sale
How do you convert those hard fought for leads, what do you say and when? Introduction to lead conversion and closing techniques. Role play in face to face meetings and at events. How to prepare pitch and sales presentations.
Week 5 – Showcase week
Time to shine and test out the final messaging. Each delegate will present two short, 5 minute presentations:
New sales pitch – you at your best
Κey learnings from the programme – outlining original objectives, key learnings along the way, programme for the future.
Should you wish to cancel your booking, please give us as much notice as possible. If you provide notice of cancellation more than two weeks before the start of a course, you will be eligible for a full refund. If you do not attend the course or fail to provide at least 14 days’ notice of cancellation, you will be charged the full fee.
Whilst the University will use all reasonable endeavours to deliver the course as advertised, the University reserves the right to amend course content or to deliver the course using substitute lecturers and tutors, if available.Should we have to change a course venue or cancel a course, we will endeavour to give you at least one week’s notice and you will have the option of transferring to another course or of having a full refund of the fees, which we will return to you without undue delay.
Course cancellation would be necessary in the event of the minimum cohort size not being achieved within seven days of the start of the course (in the case of this course, the minimum cohort size is 8) or the unforeseen unavailability of the course leader at any time up until the day on which the course starts. In the event of any such change or cancellation, we will not be liable for any losses (including, but not limited to, travel and accommodation costs) arising as a consequence beyond the cost of the course fee.