Sales Manager Online Course

This comprehensive Sales Manager course is designed to transform individuals into dynamic, results-driven leaders in retail sales and customer relationship management. From understanding retail psychology to managing supply chains and optimizing sales strategies, each module is structured to ensure participants develop the key competencies needed to excel in the retail and sales management field. By integrating retail operations with consumer behaviour, brand strategy, and effective sales techniques, learners will gain in-depth expertise to lead in any sales-driven organization.

The course is aligned with global retail standards and business expectations, enabling learners to compete and lead in an ever-evolving, customer-centric, omnichannel environment. Through this curriculum, students will master core retail management principles, learn the nuances of pricing and negotiation, and develop skills in brand communication, customer loyalty, trend forecasting, and legal compliance.

Learning Outcomes:

• Understand the fundamentals of effective retail sales and operations.
• Apply retail strategies to boost sales and customer satisfaction.
• Learn consumer behaviour to improve targeting and brand messaging.
• Develop negotiation skills for better supplier and partner relations.
• Gain expertise in managing multi-channel and omnichannel sales.
• Implement safety standards and legal policies in retail operations.

Course Link: Sales Manager Online Course

Course Curriculum:

Module 01: Introduction to Retail Management

Gain foundational knowledge of retail systems and operations to manage sales effectively.

Module 02: Retail Strategy

Learn to develop strategies that align with business goals and customer needs.

Module 03: Retail Buying and Merchandising

Understand procurement cycles, vendor relations, and visual merchandising techniques.

Module 04: Retail Pricing

Master pricing models, profit margins, discounts, and competitive pricing strategies.

Module 05: Supply Chain Management in Retailing

Explore logistics, inventory control, vendor coordination, and order fulfillment systems.

Module 06: The Sales Process and Dealing with Customers at the Checkout

Build exceptional checkout experiences and streamline end-of-sale interactions.

Module 07: Importance of Consumer Behaviour

Analyze buyer psychology, motivation, preferences, and buying decision processes.

Module 08: Taking Trends and Targeting Customers Effectively

Learn to forecast trends and align products with target market segments.

Module 09: The Importance of Communicating with Customers

Develop verbal and non-verbal communication strategies for customer retention.

Module 10: Choosing a Retail Location

Understand geographical, demographic, and commercial factors in site selection.

Module 11: Retail Psychology

Apply psychological principles to influence in-store and digital shopping behavior.

Module 12: Negotiate the Right Deal with Suppliers

Enhance negotiation skills for favorable pricing and strong supplier relationships.

Module 13: Selling in Multiple Channels

Manage sales in-store, online, and across marketplaces for seamless experiences.

Module 14: Retail Brand Management

Establish strong brand identities and align them with customer perceptions.

Module 15: Health & Safety for Retail Stores

Implement health protocols, risk assessments, and safe store layouts.

Module 16: Consumer Rights Act

Understand consumer protection laws and integrate them into your operations.

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Link: Lifetime Premium Membership

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• Instant, Unlimited & Lifetime Access to 2500+ Courses
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• Access to All Career Certificate Bundles
• Free Student ID card & Many More

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.