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Riverside Innovation Centre

University of Chester

Castle Drive

Chester

CH1 1SL

United Kingdom

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Description

Designed to equip participants with the foundation skills in sales.

Delegates will be taught how to find new customers, understand the needs of that customer, present their product and close a sale. The Masterclass is delivered via a combination of worked examples, role play, discussion and instruction preceded by an online psychometric assessment which will give participants an understanding of their natural sales style. By the end of the day attendees will understand:

  • What it is that customers buy – the difference between features, functions and benefits
  • The steps of the sale – from finding customers to closing the sale
  • Finding prospective customers
  • Effective appointment making
  • Using effective questioning to establish the customer need
  • Understanding the customer’s body language and using other techniques to confirm information
  • Presenting the value proposition
  • Effective closing techniques

Participants will take away copies of all slides and presentation materials.

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Eligibility Criteria
Please note that to attend this event you must be signed up to the Cheshire & Warrington Business Growth Programme. To find out more about the 12 hours of fully funded support from the progamme and to register please email: cwbusiness.enquiries@chester.ac.uk or call: 01244 512381

To be eligible to apply for support from the growth programme you must be:

• Small – your new business must be an SME. An SME has under 250 staff, turnover of £45 million and any ownership by a wider commercial group is below 25%.
• Local – your business address is within the Cheshire East, the Cheshire West and Chester, or the Warrington council areas.
• B2B – you must be (or plan to be) trading business-to-business and not selling directly to consumers.

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Parking
There is parking available at the Little Roodee car park which is a short walk from the Riverside Innovation Centre. If you need a disabled parking space please contact the organiser and request one.

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Date and Time

Location

Riverside Innovation Centre

University of Chester

Castle Drive

Chester

CH1 1SL

United Kingdom

View Map

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