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NoWFOOD, University of Chester

Parkgate Road

Chester

CH1 4BJ

United Kingdom

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Event description

Description

Designed to equip participants with the foundation skills in sales.

Delegates will be taught how to find new customers, understand the needs of that customer, present their product and close a sale. The Masterclass is delivered via a combination of worked examples, role play, discussion and instruction preceded by an online psychometric assessment which will give participants an understanding of their natural sales style. By the end of the day attendees will understand:

  • What it is that customers buy – the difference between features, functions and benefits
  • The steps of the sale – from finding customers to closing the sale
  • Finding prospective customers
  • Effective appointment making
  • Using effective questioning to establish the customer need
  • Understanding the customer’s body language and using other techniques to confirm information
  • Presenting the value proposition
  • Effective closing techniques

Participants will take away copies of all slides and presentation materials.



Eligibility Criteria

Please note that to attend this event you must be signed up to the Cheshire & Warrington Business Growth Programme. To find out more about the 12 hours of fully funded support from the progamme and to register please email: businessgrowth@chester.ac.uk or call 01244 567 500.

To be eligible to apply for support from the growth programme you must be:

Small – your new business must be an SME. An SME has under 250 staff, turnover of £45 million and any ownership by a wider commercial group is below 25%.
Local – your business address is within the Cheshire East, the Cheshire West and Chester, or the Warrington council areas.
B2B – you must be (or plan to be) trading business-to-business and not selling directly to consumers



Parking

If you are planning to drive to this event, please select a parking ticket as well as a general admission ticket in order for our team to provide you with a permit upon arrival.

*Please note: We cannot guarantee parking spaces at the University campus due to limited spaces. We advise you to arrive early on the morning of the workshop.

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Location

NoWFOOD, University of Chester

Parkgate Road

Chester

CH1 4BJ

United Kingdom

View Map

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