Sales Mastery for Modern Entrepreneurs: Practical Workshop to Sell Smarter

This fully funded sales workshop is designed to help minority-owned startups and SMEs unlock new growth by mastering modern, customer-first sales strategies.

In today’s competitive market, success isn’t just about working harder — it’s about selling smarter. This hands-on session will show you how to combine proven sales techniques with digital tools to find leads, close deals faster, and build lasting customer relationships.

By the end of this workshop, you’ll walk away with:

• A step-by-step sales framework you can apply immediately
• Strategies for finding, nurturing, and converting high-quality leads
• Tools and templates to automate outreach and scale your sales efforts
• Confidence to communicate your value and close more deals

This isn’t about outdated sales tactics — it’s about building a repeatable, human-centered sales process that fuels sustainable business growth.