This webinar will help you to understand what changes you can and should make to the way you contact and interact with your current and potential clients. You will gain a practical insight into what could be changed in your sales tactics and what should be changed.

Agenda:

13:30 - Where are we now?

• Current situation - a look at products and services
• Client mix
• Targeting products and services to client mix
• Determining how to reach those clients (e.g. social media, newsletters, etc.)

BREAK / Optional networking time

15:00 - What to prepare

• Online messaging – different to in person
• Product/service selection and changes
• Determining your online sales channels
• Gathering all the supporting information, no short cuts (including social media)

BREAK / Optional networking time

16:30 - How to implement your plan

• Presenting your products/services on suitable online platforms
• How to make the most of eBay, Amazon, Facebook etc. Including your own website
• How to get people to buy from your shop(s)
• Integrating social media into the strategy

Please note:

The breaks have been designed to coincide with a change in the webinar's focus area within the subject of sales planning. You can attend all three sections using the same link, or choose the parts that suit your needs.

About your host:

Dr Katherine Bean PhD is the author of B•PRIME: Master the Sales Process - 10 Steps to a Professional and Effective Money-Making Machine and an international conference speaker. She creates custom sales systems and provides insight and understanding into the sales process to her clients. While teaching MBA at university, she researched sales motivation and compensation. Developing new frameworks for both.

Her practical insight helps clients gain more customers, sell more of their products and services, all for a higher average selling price (ASP). This coupled with her tips of the trade, eliminates common pitfalls, whether through implementing the correct CRM systems, and tying in with the marketing activities. She works with a range of business sizes from sole traders right through to large companies in a wide range of sectors. Her experience and unique approach to sales and the practical implementation of these techniques into businesses helps her clients grow.

Data Collecting:

Information collected here will be processed by Wenta and shared with our programme partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government for programme data reporting purposes only. Data that is collected here will be used to provide further business advice and support information to you. Please visit Wenta’s Privacy Policy for more information.

If you do not wish for your data to be used for marketing purposes such as the Wenta Mailing List, please ensure you do not select the relevant box for the Mailing List ‘opt-in’.

Data Sharing:

We have data sharing arrangements in place with programme and contract partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government, who we work with to provide certain services to you. Under data sharing arrangements, certain personal information is shared for a specific purpose. The local authority or organisation receiving the information must only use that information to carry out that specific purpose, and keep your data safe and secure. Please visit Wenta’s Privacy Policy for more information.