Ever wondered why buyers ghost even when they’re the right ICP, have clear intent, and the timing looks perfect? The short answer - they might not feel connected or understood by you or your brain.
Part 1 of our 5 part webinar series, this session reveals the neuroscience behind connection - from mirror neurons that shape rapport, to Cialdini's “liking principle” that drives trust. You’ll learn how to recognise different personality drivers, and how to adapt your outreach to meet buyers where they are.
Through real-world examples and a live case study, we’ll show you how the same prospect can respond completely differently depending on how they’re approached - one dead lead vs. one conversion.
In this webinar, you’ll discover:
- The case for flexible communication & the communication process diagram
- Why rapport is neurological, not just relational.
- The eight InsightsIQ buyer personas and how they shape decisions.
- Practical ways to tailor emails, calls, and meetings to personality type.
Walk away with actionable insights & ideas you can use immediately and see why personality-driven selling is the future of ABM.
