Sales & Share Options Masterclass - Spring 2021

Part 1: How to build a predictable sales machine 📈

Sales is NOT a dark art. In fact it's not an art at all. Sales is 90% science, 10% art. So come learn the science, and transform your revenue trajectory and company value. It's a science pioneered by Salesforce.com and adopted by most US tech companies.

Learn the fundamentals of how you create a highly efficient, predictable sales operation with our mentor Paul Fifield, a former CRO who has built a 100 person sales team and scaled two businesses to a combined $60M in revenue. Currently, Paul is the CEO of Sales Impact Academy, helping tech businesses build predictable sales to scale and grow their revenue.

Part 2: Creating a world-class share options plan that could transform your company and culture 📃

Creating a winning share options plan has helped the US create many $100B plus tech companies. Yet the UK has produced none. Could the UK's general approach to incentivising employees with share options be holding us back?

In a fireside chat with Ann Casey, who heads the incentives team at Taylor Wessing and is one of the leading experts in the UK, come learn the share options essentials. This jargon-busting session will demystify the complicated world of share options and explain how the UK is one of the best markets in the world to create an employee share plan that could transform your company and culture.

About the Speakers 💬

Paul Fifield, CEO at Sales Impact Academy: Paul is a highly experienced scale-up executive having grown two international technology businesses from zero to $100s of millions in value over the last 7 years. At Ceros, a SaaS company he co-founded, he led the fundraising efforts which secured a Series A in NY from Greycroft partners and grew a multi-million dollar revenue stream in the first 2 years from a standing start. The company is now worth over $100m.

Subsequently, during his time at UNiDAYS, Paul led revenue growth from $2m to $40m in just over 3 years and played a central role in scaling the company from 15 to over 300 people in the same time period. Paul is an expert in the critical 50-500 people scale-up phase, and the operational architecture needed to do this effectively and maximize value creation for all stakeholders. Currently, Paul is the CEO of Sales Impact Academy, helping tech businesses scale and grow revenue.

Ann Casey, Partner and Head of Incentives Team at Taylor Wessing: Ann specialises in advising on equity incentive arrangements for management and employees, particularly for technology start-up clients. She is very familiar with the issues facing a wide range of clients at the different stages of their development from start-ups to listed companies.

Ann has been advising national and international clients on their incentive and global share plans for 30 years, and is regarded as a leading international tax lawyer. She also advises companies who are introducing tax effective plans for their UK employees, and has worked on many mergers and acquisitions where key issues can involve employee options and shareholdings.