Sales Starts Here: Introduction to the Sales Cycle

From understanding the full sales cycle to applying emotional intelligence and leveraging technology. Through interactive sessions and practical exercises, participants will gain tools to improve customer engagement, close deals effectively, and build lasting relationships.

What We’ll Cover

· The Complete Sales Cycle—from prospecting to follow-up

· Emotional Intelligence and Communication in Sales

· Using CRM and Automation Tools to streamline sales

· Understanding practical tips to support your own sales processes.

With Practical Workshops on:

· Sales Cycle Mastery: Learn how to prospect, qualify, present, handle objections, and close with confidence.

· Sales EQ: Explore the role of emotional intelligence, empathy, and listening in building trust and rapport.

· Sales Tech Toolkit: Discover how CRM systems, automation tools, and analytics can boost performance.

What You’ll Get

✔️ A structured process to understand and apply the sales cycle✔️ Hands-on experience with role-playing and feedback✔️ Practical exercises to build emotional intelligence and communication skills✔️ Guidance on using sales technology effectively✔️ Insights from facilitators with cross-sector experience

What the Participant Will Gain

• Full sales cycle understanding – from prospecting to closing we will discuss each part of the sales cycle.
• Emotional Intelligence in Selling – recognise and manage emotions to build stronger client relationships.
• Adapting Communication Styles – understand and flex your approach to suit different customer preferences.
• Cross-Cultural Confidence – conduct yourself effectively with clients from diverse backgrounds.
• Body Language & Non-Verbal Skills – use tone, posture, and gestures to inspire credibility and influence.

✅ Who Should Attend

· You’re new to sales or want to refresh your approach

· You want to improve customer relationships and close rates

· You’re looking for practical tools—not just theory

· You want to align sales efforts with strategic goals

What is Sales Readiness?

The ability of a salesperson or team to engage effectively with prospects and customers—through skills, tools, and mindset.

What is Practical Sales Tech?

Using technology to simplify and enhance sales processes—from managing leads to tracking performance and automating outreach.

PLEASE NOTE: businesses need to be registered with the Durham Growth Programme prior to attending. A link is below for registration, therefore ONLY businesses based in County Durham are able to attend this fully funded workshop.

Durham Business Growth and Productivity Programme is a comprehensive initiative designed to elevate productivity and foster growth within businesses located in County Durham. Being part of the programme allows you access to workshops, 1-1 advisor support and grant funding to support revenue and capital investment in your business.

For businesses in County Durham, the benefits of engaging with the Durham Business Growth programme are manifold. Through its dedicated initiatives, the fund offers access to financial resources, expert guidance, and networking opportunities that can fuel growth and expansion. Whether you're a budding entrepreneur or an established company, this UK SPF programme equips you with the tools necessary to succeed in an ever-evolving market.

If you have not already registered for the programme, please use the link below.

https://www.durhambusinessgrowth.co.uk/register