Sales Strategy Workshop and 1:1s with John Murdoch, ex-IBM

With over 35 years of frontline experience in high-stakes IT solution sales and strategic account management, John Murdoch brings deep industry insight to this session.

From leading sales in high-level IT solution, Finance sector and Computerised Maintenance Management, to shaping IBM’s go-to-market strategy in Scotland, John has thrived in some of the most competitive and fast-evolving sectors.

John’s career spans diverse domains, and he played a crucial role in building IBM’s Scottish channel, a critical route to market for the company’s entire product suite.

Being in the room with John means gaining access to decades of hard-earned wisdom, practical guidance, and real-world stories that can transform your sales mindset.

If you're building a complex or technical product, don’t miss this opportunity to learn from a master of the craft.

Why attend?

• Sales strategy workshop - understand and leverage sales strategies thorughout the customer lifecycle, from go-to-market to growth.
• Q&A to help you apply your learning to your specific business case.
• Pre-bookable 1:1s with John - to review your sales strategy and technical approach. Please contact alice.bellini@rbs.co.uk to book one of four15-minute slots - early booking recommended.

Who is this for?

While businesses at all stages can benefit from John's insight, this session is specifically tailored around the needs of revenue-generating, growing, and scaling businesses.

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