February 10, 2017
8am – 11.15am
Royal Berkshire Conference Centre, Madejski Stadium, Reading
Selling is the driving force behind all business success…but:
Is your sales approach pioneering or just reacting to competition?
Are your sales teams and sales processes ‘fit for purpose’ in the new age of digital marketing?
Do you proactively use social media to drive sales or ignore it?
The rules of engagement are changing, with new technology and relentlessly evolving business models.
Are you agile enough to handle the disruptive sales and marketing activities of your clients and your competitor brands?
How can you disrupt your competition?
How do you stay ahead of the game?
This key symposium is of particular value to sales and marketing directors/managers, HR/training & development specialists and business owners.
Nicola Hartland, CEO, Xcel Sales
‘Cold calling is dead, smart calling is very much alive’
With over 15 years’ experience in sales. Nicola’s passion is in identifying innovative, more powerful, and profitable ways to help business reach and exceed their sales and business objectives. Working with sales and marketing directors to help them develop winning sales strategies.
Nicola outlines how telemarketing works in a digital era when it’s easy to hide behind email – and she demystifies best practice in this new world where knowledge is power.
David Meyer, managing director, Clarify
‘Innovate your sales approach to differentiate’
Clarify works with sales organisations to design, build and manage a world-class business development capability that delivers access to strategic buyer groups, is aligned to strategic goals and supports sales transformation plans.
The sales profession is undergoing an unprecedented period of change. David will consider the impact of the connected, digital world upon sales as a function and the path of change required, to capture efficiency and growth opportunities in core and new service offerings.
Craig Williams, managing director, Precise Target
‘Sales recruitment, doing it right’
With over 25 years’ financial services and sales experience between them, Craig and business partner Gavin decided to ‘be the change they wanted to see’ having become frustrated with the standards within the recruitment market, not only as employers but also as candidates themselves.
Competition for sales talent is intense. In the past few years, there has been a pronounced sales shift that requires an entirely new strategy from sales professionals. Do you have the right people?
You should always be recruiting for your sales team – here’s how to do it right.
Barinder Hothi, co-founder, The Knowledge Academy
‘Grow a sales team fit for purpose, and they will grow the business’
With over 10 years of working exclusively as a seasoned sales professional with large blue-chip organisations and start-ups in the tech sector, Barinder is now running a fast-growth international education business.
Learn more about selling in today’s world – getting ahead and staying ahead.
How to train your sales staff to drive incremental growth; and how the government’s new apprenticeship levy can revolutionise the way you hire, train and retain your sales teams.
Ross Owen Williams, head of global online content, Recruitment Guide, and author of The Recruit Mentor books
‘Encouraging Sales through Social Media’
An 18-year veteran of the recruitment industry, Ross has penned three recruitment training books, created, built and sold a niche engineering consultancy, and now helps businesses worldwide ‘move the needle’ as part of James Caan’s Recruitment Guide organisation.
Encouraging sales through social media: How many of us like to buy but dislike being sold to? The proliferation of social media platforms afford marketers greater reach than ever before but, in an era where communication without quality control is rife, remaining professional is vital. Ross discusses the importance of becoming a knowledge leader and how to plant your brand squarely in the public eye across multiple social-media platforms.
From this symposium you will learn:
How to attract and retain top sales talent
How to remain aligned with your customer’s business
How to remain agile to retain competitive advantage
What sales processes and methodologies capture your market
Unlocking sales through social media