This Sales Writing Masterclass takes the blank page and gives it a job. It starts with writing words that sell—not just sound impressive—and follows through with advertisement formats that actually work. You’ll round things off by learning how to conclude persuasively without sounding like a late-night sales pitch.
Each module addresses the subtle art of sales copy with purpose and sharpness. From structure to tone, this course gets to the point quickly—helping you write with clarity and commercial awareness. A closing assignment brings it all together to test your selling style in writing.
Learning Outcomes:
- Write headlines designed to grab attention and drive interest.
- Identify the key components of persuasive sales messaging.
- Structure advertising content for clarity and strong impact.
- Develop techniques for writing purpose-driven copy.
- Recognise how to end messages with clear sales intent.
- Analyse writing tone in successful advertisements.
Who is this Course For:
- Freelance writers crafting content for business promotions.
- Business owners writing their own marketing content.
- Email marketers improving conversion copy.
- Advertising professionals fine-tuning campaign text.
- Social media managers writing promotional posts.
- Website owners updating product descriptions.
- Blog writers aiming for stronger call-to-actions.
- Students studying persuasive writing techniques.
Career Path:
- Copywriter – £31,000/year
- Content Marketing Writer – £32,000/year
- Advertising Assistant – £26,000/year
- Brand Writer – £30,000/year
- Email Campaign Specialist – £33,500/year
- Freelance Sales Writer – £28,000–£42,000/year (project dependent)
