£59 – £197

School of UX: Persuasive Design

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Date and Time

Location

Location

School of UX

Canada Water Library (Room 6)

21 Surrey Quays Road

London

SE16 7AR

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

A short, practical & affordable weekend course on Persuasive Design run by a legendary User Experience Designer Paul Boag, that will draw upon disciplines such as sales, marketing and psychology. This will give you a unique insight into how we make decisions. The course will show you how simple techniques can make your design more persuasive and more effective. Understanding why people behave as they do and what influences decisions will transform your site. It will lead to higher conversion rates, greater return on investment and happier customers.

What's on:

An introduction to psychology and how we make decisions
The core principles of designing persuasive interfaces
Principles of compelling copy
Evaluating existing websites to identify how they could be more persuasive
How to create more compelling calls to action
— QnA

You'll leave with plenty of knowledge on how to make your design persuasive and:

— Understand the key factors that impact our decision making process
— Be able to avoid the pitfalls that may undermine trust and discourage action
— Implement design techniques that nudge users towards action
— Evaluate websites and other digital channels for their impact on persuasion
— Write more effective, engaging copy that builds trust and elicits action

Who is it for:

This course is ideal for:
designers
marketers
product managers
and those who are responsible for improving the conversion rates of websites. It is for anybody who seeks to better understand their customers and how design choices impact our decision making.

Who runs it:

A legendary User Experience Designer author and speaker Paul Boag. He helps organisations as diverse as the BBC, European Commission and Nestle, adapt to the new digital world. Paul is also a director of Smashing Magazine and a digital agency Headscape.

What our students say:

"Great design tips and ideas. Tutor has wide & great experience in the field of UI & UX. A real expert."
★★★★★

"I just finished watching the course video last night, and I learned a lot. I have attended a lot of full-day design training courses which are too high-level and practical details about UX are not discussed. After watching only 30 mins of your video, I was able to apply it to my job straightaway."
★★★★★

"The School of UX sessions have really helped me to understand more about what UX is and isn't and also how it fits in with the whole life cycle of building products. The case studies and examples discussed in the classes really helped to get an understanding of how these principles can be applied to real world projects. I'd highly recommend these courses to anyone with an interest in learning more about UX!"
★★★★★

"Always great visuals to support your talk. Thank you."
★★★★★

Where:

The course will run at School of UX in Canada Water Library, just opposite Canada Water tube station on Jubilee Line (2 stops away from London Bridge). If you can't make it in person we've got video recording available.

Tickets:

— Book early and get 35% discount

Questions?

Just email us on team@schoolofux.com

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Date and Time

Location

School of UX

Canada Water Library (Room 6)

21 Surrey Quays Road

London

SE16 7AR

United Kingdom

View Map

Refund Policy

No Refunds

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