Science Oxford Workshop for communications specialists: Essential Video Ski...

Science Oxford Workshop for communications specialists: Essential Video Ski...

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The Pod, Oxford Centre for Innovation

New Road

Oxford

OX1 1BY

United Kingdom

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Description

Science Oxford is proud to offer a one-day workshop that will give you all the skills you need to make your own videos. On a mobile phone. Then post it. Boost your marketing and raise your profile by learning how to plan, shoot, edit and then add text, subtitles and music to a video. Get up to speed. All in a day.

This one-day course costs £129pp + Booking fee / VAT and includes all refreshments and lunch.

For ages 18+

The growth of video as a communications tool for organisations has been the strongest trend in digital comms for the last three years:

- 58 per cent of UK mobile phone users watch video (source: Deloitte, 2018).

- 80 per cent of the internet will be video by 2019 (source: Cisco, 2016).

- 16 to 24-year-olds watch an hour a day of YouTube (source: Google, 2018).

When and how to use video is an essential skill all communicators need to master. It is something we should be training key members of our teams to do – to maximise opportunities to create digital content for use across our web and social media platforms. Smart phones these days have excellent video capabilities – making everything from four-second memes to feature-length movies – and it’s this capability that we’ll be exploring.

What will you learn?

A whole range of skills, including:

- Know the video landscape.

- Optimum video lengths channel-by-channel.

- Know how to hold your phone, focus and compose your shot.

- Plan a video using BBC principles.

- Shoot an interview using an establishing shot, cutaways.

- Edit and add text and sub-titles.

- Add music and know where to find it.

- What budget kit to use to improve your sound.

- How to stay legally safe with GDPR, copyright law and PSBAR legislation.

Who is this for?

Everyone whose job includes communications, PR, marketing, web and social media at all levels of seniority. It’ll also be useful for designers and frontline people who use social media.

What experience do you need?

You can have some experience or you can never have shot a frame in your life. Either is fine. We'll guide you through things.

What kit do you need?

An android or ios smartphone made after 2013. Windows or Blackberries won't make the grade, we're afraid.

Who’s delivering the training?

Dan Slee and Steven Davies pioneered the dedicated video workshop to show how communicators can understand and use video. This day-long course mixes theory and practical skills to give you the confidence to know how and when to use video. Dan Slee is a former journalist and has more than 12 years working in-house and with teams. Steven Davies is a filmmaker and cameraman who has worked for the BBC, Channel 4, S4C and a range of other organisations. Clients include Dublin City Council, University of Edinburgh, Food Standards Agency, Cynnal Cymru, North Devon Council, McDonalds plc, Eon plc, Sandwell & West Birmingham NHS Trust and Hampshire Police.

What people say about the workshop

"I just wanted to say how impressed everyone was with the training. You both made it informative, interesting and fun.” – Kirsty Tobin, Head of Communications, Royal Borough of Kensington and Chelsea.

“This has to be one of the best training courses I have been on for years. I came away from it with the skills I seeking and the desire and confidence to go away and put those skills into practice. It was fun too. I don't think you can ask for much more from a course.” – Louise Willmot, communications officer, Diocese of Bath and Wells.

“This course not only taught me how to produce a film it also reminded me of why I am doing what I am doing and how I can do it even better.” Marie Cacace – Oxfordshire County Council.