£30 – £162

Scottish Tourism Month: Signature Conference 2019

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SEC - Lomond Auditorium

Exhibition Way


G3 8YW

United Kingdom

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Refund Policy

No Refunds

Event description


The must attend for anyone working in Scotland’s tourism industry.

Each year the STA hosts its Signature Conference during Tourism Month. We are changing our style for STM2019, moving away from the traditional ‘all in one room for a day’ type conference format to deliver a high calibre, impactful, exciting and inspiring timetable of Signature Sessions throughout the day.

We’re partnering ScotHot again this year so in between our sessions, you’ll be able to visit the STA Spotlight stages for inspiring talks and workshops - to reserve your free place for the STA Spotlight stages click here.

The event is a ‘do not miss’ for tourism business owners, industry leaders, managers and suppliers to industry.

STA Signature Sessions

09.15 - 09.55

Registration & Refreshments

09.55 - 10.00


Marc Crothall, CEO of Scottish Tourism Alliance

10.00 - 10.15

Political Address

Fiona Hyslop, MSP Cabinet Secretary Culture Tourism & External Affairs

10.15 - 11.15

Session 1: The Future Outlook for Tourism

A Global Outlook

Simon Calder, Senior Travel Editor, The Independent, TV & Radio Broadcaster

Panel | Responding to the World of Travel and Tourism

Jonathan Hinkles, Managing Director of LoganAir

Shaon Talukder, CEO of Geotourist

Hubert Viriot, CEO of Yotel

Justin Reid, Director of Destination Marketing, Europe, Middle East & Africa at TripAdvisor

11.15 - 12.15

Networking Break

12.15 - 13.20

Session 2: Taking Responsibility

Setting out the Challenge - Dr Harold Goodwin

Panel | Growing Profit Through Sustainability

Dr Richard Swannell, Development Director at W.R.A.P

Andrea Nicolas, Managing Director of Green Tourism

Alex Hynes, Managing Director of Scotrail Alliance

Alison McRae, Senior Director, Glasgow Chamber of Commerce

13.20 - 14.40

Networking Lunch

14.40 - 15.50

Session 3: Surprise and Delight

Session Introduction - Ian McAteer, Chairman of The Union (group)

Surprise & Delight Through Our National Brand

Interview with Director at Brand Scotland, Cat Leaver

Johnnie Walker “The Perfect Blend”

Greg Klingaman, Global Reserve Retail Director at Diageo

15.55 - 16.00

Summing Up

Marc Crothall - CEO Scottish Tourism Alliance

*Please note times and speakers may be subject to change

STA events on the 13th March

The STA & ScotHot Social: 6.30 -10 pm, Revoluiton, Mitchell St, Glasgow

Think casual drinks with lots and lots of people, party atmo, cocktails when you arrive and light bites – dinky little cones of fish and chips, sliders and these amazing little Yorkshire pudding treats.

Whether you’re a tourism business, a supplier to industry, an exhibitor, a delegate attending STA Signature Sessions or involved in any aspect of ScotHot please come along, we would love to see you.

If you can’t make it to the conference or ScotHot you are still very welcome to register for this social event!

Workshop: Place, Volume & Quality Experiences: Are Our Destinations Full? 2-4 pm, Crowne Plaza, Castle Suite, Glasgow

This pre-STA Signature Sessions workshop with author and responsible tourism advisor, Dr Harold Goodwin will explore the business advantage in working with local businesses and local people to create additional experiences, goods and services for tourists.

This highly interactive workshop will address the issues which participants bring to the session and offer a range of management approaches which have been developed to address the many causes and symptoms of overtourism.

Who Should Attend: This workshop is aimed at industry professionals involved in leading or managing destinations or attractions which have experienced or are starting to experience the pressures of 'too many' visitors.

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Date and Time


SEC - Lomond Auditorium

Exhibition Way


G3 8YW

United Kingdom

View Map

Refund Policy

No Refunds

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