#Screwitjustdoit - Brand Building Masterclass

'Screw it, Just do it' Masterclass – How to build a knockout brand

‘How to build a knock out brand’ is part of a growing number of masterclasses run by us to give entrepreneurs the practical skills and tools they need to launch and grow awesome businesses!

About this class

Having a great business idea alone is no longer enough. Customers now want to know the story behind the business, what it stands for and why they should care! It’s why so many of the best new businesses are putting brand front and center of what they do!

As a startup, it’s really important to consider what your brand stands for, what your values are and what you want to present to customers… getting this right helps shape everything that you do going forward!

You don’t need a multi-million pound budget to start building your brand either. This master class will show you how you can start to develop a brand that’s attractive to customers on little or no budget.

Who's it for?


You have a great business idea and want to develop a coherent brand before telling the world about it.


Or maybe, you’re creating a website, landing page or social media presence for your business and want to know what style will work.


You could be working on your business plan and want to know exactly what your business stands for and who it will appeal to.


Or perhaps you already have a product and want to create a brand brief that will help you design packaging for it.


You could already be running a business but want to get serious about your brand.


What Will you Take Away From it?

You will leave knowing not only the key aspects of building a great brand but with tons of examples of other businesses that have done it successfully.

You will also have started to develop your own coherent brand proposition - what your brand stands and how you can use this to game-changing effect

Part one – Brand Basics

- What is a brand?

- Why is a brand important?

- What is essential to a brand?

- What is your brand proposition?


Part two – Building Your Brand


- Brand checklist

- Creatively designing your brand strategy

- Building your brand


Part three – Start with ‘Why’

- ‘Why’ do you do what you do?

- ‘How’ do you do what you do?

- ‘What’ do you do?



Part four – Your Brand Proposition

- What is your brands unique selling point?

- How you can pitch your brand in 10 words?

- What is your defining brand paragraph?

How much is it?

Just £99 which includes bonuses totalling another £99+ (see below)

Also, lunch and all drinks & snacks are provided throughout the day courtesy of Jimmysicedcoffee, Candy Kittens, The Snaffling Pig, & The Primal Pantry.

Bonuses

Totalling £99+ (the cost of this class!)

• Follow up Coaching Call - £50 value

• Complimentary ticket to the next 2019 #screwitjustdoit 'Iive' event - £15 value & choice of three locations

• 50% off 2019's StartUp & Scale Summit - £25 value

• Copy of 2018's StartUp & Scale Summit - £25 value

• Access to Virgin Startup Funding & Mentoring (if you fit qualifying criteria) - Invaluable!

When is it?

Next course dates:

Friday, March 22nd 10am - 3pm

Where is it?

This Workspace, Old Echo Building, 18, Albert Road, Bournemouth BH1 1BZ.

Preparation

This is an entry-level class, but you should ideally come with a project or a business idea you’re ready to work on so that you can build your brand proposition as you go through the masterclass.

You might want to bring a laptop as well, so you can work along as you go through the course.


About the instructor

Alex recently launched this masterclass as a guest speaker at the European Startup Festival in Italy.

He launched his career with BBC Radio, interviewing both current affairs and sporting figures for their daily news programme, and went on to host his own entertainment show.

He left to travel the world with Virgin Atlantic Airways where, inspired by working for Sir Richard Branson, he left to start a number of startups in the health and fitness industry, both online and off-line.

He then put the knowledge gained into mentoring entrepreneurs for both Ymca and later, Virgin StartUp.

From there he used his expertise to work for Virgin StartUp as a business advisor, and has helped over 500 business to date. Alex then set up his own business called StartUPU, who are now a regional provider for Virgin StartUp funding. Alex and his team help entrepreneurs all over the country start and grow their businesses through a regular 'live' events programme, Virgin StartUp funding and his podcast. As such he has helped hundreds of entrepreneurs with their brands, as well as working on live events with iconic brands such as Virgin, Ted Baker, Candy Kittens, and many more.

As part of his strategy to grow his own business Alex launched his podcast, "Screw it, Just do it".

This has gone on to become a Top 100 iTunes podcast and hosted guests such as Innocent Smoothies founder Richard Reed, Ted Baker founder Ray Kelvin and reality TV Star and Candy Kittens founder Jamie Laing to name but a few. Alex's combination of business and branding experience ideally places him in a position to help you build your brand.